Finding your ideal customer for your business does not have to be a stressful process. I have found creating a systematic and efficient process allows me to find higher quality leads of more value to my business more often.
Who To Follow
If you are a B2B business, LinkedIn is the perfect social media platform to be on. Gone are the days of this being just a job posting and seeking tool.
I use LinkedIn to connect with individuals who may be more likely to require my services, or refer me to those who do. Do you just follow and connect with those just for the sake of doing so? You can be more intentional on LinkedIn
Fact: We are exposed to up to 10,000 messages each day and potential customers have gained the ability to tune them out.
As a Social Media Strategist I work with clients to hone in on their niche audience and find out where they are online. There are so many platforms out there. But your customers are not on every single one of them. NOR SHOULD YOU!
Yes... That's me yelling.
But I bet you are breathing a sigh of relief.
Feeling a little better that you don't have to be overwhelmed or spin your wheels?
But I digress.
Not only should you offer your product and services to the right customer at the right time. You want to have your potential customers become motivated to investigate and ultimately buy your product or service.
I work with clients to focus on their online:
• brand voice
One of the costliest mistake a marketer can make is to create a campaign in terms of what they wish to achieve. Thinking of your company's goals with no regards of your customer's concerns will lead to mediocre results.
Don't just sell. Engage as well.
Increasing your engagement on the right platforms will help you to break through the advertising noise.
Strategic repeated messages, relevant and engaging content and building audience relationships.
Rinse and repeat. And you will stand out from the advertising noise.
Instagram Insights! Woo Hoo! Do you have an Instagram for Business account? Then you'll want to watch this video! I explain all the exciting information that you can obtain on your posts and your account. Find out if your Instagram is being viewed by your target audience!
Click the video to watch. What do you love most about Instagram For Business Insights?