Fact: We are exposed to up to 10,000 messages each day and potential customers have gained the ability to tune them out.
As a Social Media Strategist I work with clients to hone in on their niche audience and find out where they are online. There are so many platforms out there. But your customers are not on every single one of them. NOR SHOULD YOU!
Yes... That's me yelling.
But I bet you are breathing a sigh of relief.
Feeling a little better that you don't have to be overwhelmed or spin your wheels?
But I digress.
Not only should you offer your product and services to the right customer at the right time. You want to have your potential customers become motivated to investigate and ultimately buy your product or service.
I work with clients to focus on their online:
• brand voice
One of the costliest mistake a marketer can make is to create a campaign in terms of what they wish to achieve. Thinking of your company's goals with no regards of your customer's concerns will lead to mediocre results.
Don't just sell. Engage as well.
Increasing your engagement on the right platforms will help you to break through the advertising noise.
Strategic repeated messages, relevant and engaging content and building audience relationships.
Rinse and repeat. And you will stand out from the advertising noise.