You’re just about to post content on Instagram or Facebook and then you see it… The Boost Post option.
It’s tempting but is it really worth doing?
Here are 3️ reasons to think twice before boosting:
1. The options for audience targeting is limited. Boosting casts a very wide and broad net, whereas your goal is to always reach your target market. Audience targeting the most important part of your Facebook ad campaigns. Sure you can have the best copywriting and graphic design, however, if you show your ad to the wrong people, you’re missing an opportunity to deliver your ad to a very targeted audience who are most likely to convert into paying customers.
When you boost posts, Facebook limits your audience targeting options. You can only choose from 3:
These choices offers a fraction of the demographic targeting available in the Facebook Ads Manager.
2. There's no real way to gauge what type of ads will connect with your audience. When it comes to marketing Facebook and Instagram Ads, split testing is key! Boosting can be like trying to find a target in the dark because you don’t know what type of advertising your audience will be drawn to. If you run only one ad (as what happens when you boost a post), you have no way to discover which parts of the ad resonates with your audience — and which parts don’t. This removes your ability to improve your campaign over time because you’ll have no data to learn from. You’ll repeat the same mistakes over and over again and again, while not ever find out what those mistakes are.
3. Boosted posts don't meet your business goals. Boosting may get you seen and bring in a bit of engagement, but it will fall short on other goals like increasing web traffic, increasing followers, and generating sales. Facebook ads that are successful have well-thought-out objectives.
Are you seeking a strategic approach to Ad creation on Facebook and Instagram that will help you to meet important objectives?
My team can help with that! Book a Free consultation today.
Are you considering using Instagram for your small business? Instagram is one of the most popular social media networks, with over 800 million users. Selling is much easier on Instagram than on other social networks.
Instagram allows you to create well-rounded campaigns for users at all stages of your funnel, thus effectively building brand awareness and drive conversions at the same time. This means that you may want to consider Instagram advertising as a way to promote your products and services. The advanced targeting options, allow you to inexpensively reach users based on location, age, education level, marital status, and more.
And your competitors are there already.
How Does Instagram Advertising Work?
As a user scrolls through their Instagram feed, they will see sponsored posts in between their feed. The difference between a Sponsored post and a regular post is the word “Sponsored” on the top left.
A call to action banner is displayed at the bottom of the image, and you can choose between “Learn More,” “Shop Now,” “Sign Up,” and more. When one clicks on the banner, they are sent to the webpage designated for the ad.
Why you should advertise on Instagram
I promise you that Instagram is not just a fad or for young people. With over 800 million users and still growing, it is highly likely that your target audience is using the app. Here are some compelling reasons to consider advertising on Instagram:
High engagement: Because Instagram is strictly a photo sharing app, the platform is not as noisy in the news feed as Facebook. This will allow you to benefit from a much higher engagement with your posts.
Targeting capabilities: You can target your ads so they only show to users who mirror your current audience.
Tracking: You are able to measure data to help you understand if your ad campaign is working or not. It allows you to view how many people see, click and convert after seeing your ad all in one dashboard.
Types of Instagram ads
Instagram offers five ad formats:
• canvas Story ads
• Story ads
You can create and edit your Instagram Ads in Facebook Ad Manager. This allows you to take advantage of Facebook’s wealth of user information for targeting your audience with laser precision.
To Hashtag Or Not To Hashtag?
While it is best practice to place hashtags on every single Instagram post they don’t necessarily belong on Instagram Ads. Hashtags on Instagram Ads tend to look slightly out of place. The ads look cleaner with simple, concise text.
Want great results from Instagram and Ads on Instagram, but your not sure how to start? Contact us at Boswell-Buck Creative and let's chat about the amazing things that you can do!
What product or service do you provide? Will you be considering Instagram Ads to promote your brand?
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