 Social media posts that include images get 650% higher engagement than those that don't.~ Revlocal.com
People are wired to respond to visual content. Did you know that our brains process visual information 60,000 times faster than text? Your audience is more likely to engage with and share your visual content on social media when you use quality photos. Let’s say you were doing some online shopping for a birthday gift for a friend. You’ve narrowed it down to two businesses that produce a similar product at a similar price. You check out their websites and social media. Company A has well-lit, high-quality, high-resolution photos of their product. Company B has blurry, pixilated, poorly lit pictures of theirs. Which company are you more likely to buy from? Elementary, my dear Watson! Company A! The quality of your photos communicates a message, for instance, this business pays attention to detail and takes pride in its image. The fact is, polished, high quality photos strengthen your brand and build credibility. Social media is a very visual medium and you’re not just selling a product or service, you’re selling yourself as the provider of that product or service. This also applies to the pictures you take with your phone! To ensure that the photo you are using is high quality use the ORIGINAL file.
The quality of your social media photos is important if you want to run a successful marketing campaign. This is one of the very important aspects of social media management that I address with my clients. It's always my goal that they show up confidently as the go-to in their industry. If you’re a business owner seeking strategic, creative content that your target audience will love....that will also have them reach out to you… Let's connect!
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 Driving traffic to your website is one thing.
Getting your visitors to stay is another. 1. Your content is easy to scan through. Your content should be readable (not scan worthy). Find the right topics that your audience is interested in and include highly-searched keyword phrases. 2. You haven't promoted your content! When was the last time you included a link to your website on social media? I'm a believer that you should ALSO try to move your audience off of social media. Creating video? Don't forget that CTA to visit your website or landing page. 3. Your website is a time suck. Meaning that it's very confusing for your site visitors. If your site isn’t user-friendly, no one will want to stay on it. No matter how great your content is. If it lacks the information that your visitors need, then they will BOUNCE ... Off... FAST! 4. Your social media presence non-existent Social media is a big part of traffic generation to your website. Show up consistently! A single share or post can result in an increase of website visitors. 5. You're not an active contributor on social media. Answer questions, provide tips and content, offer support, build connections and comment on other people’s posts. NOW is the best time to be online! You've invested money and time into your website. If your site analytics are making you lose sleep at night, then reach out to book a complimentary consultation today. It's time to connect with your dream clients in the online space.  If you’re a business owner looking to grow your professional network, LinkedIn is the platform for you!
Growing your professional network can create opportunities:
Here are 3 tips to help you create connections on LinkedIn. 1. Target This is not a numbers game so don’t just introduce yourself to random individuals hoping some connections will stick. You want to foster meaningful and productive connections that are mutually beneficial. Examples include former co-workers, people you met at networking events, high profile people/thought leaders/influencers 2. Find Commonalities It’s easy to connect with people who have shared ideas, interests, experiences, etc. Did you attend the same university? Do you have shared LinkedIn connections? You get the idea. Highlighting things you have in common is a great ice breaker to start building a professional relationship. 3. Stay in Touch Foster that new relationship by commenting on posts and or articles they may have written and shared. Conversely, you can encourage engagement on your posts by asking questions of your audience. Lastly, take advantage of the LinkedIn prompts like wishing them a happy birthday or congratulating them on a new job or job anniversary. Gestures like these show you’re engaged and go a long way to keep you on their radar. What methods do you use to build connections on LinkedIn? |
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