Planning Your Social Media Strategy

REAL TALK - are you worrying about all the wrong things when it comes to social media for your business?

Social Media is more than:

• a curated feed
• tonnes of likes and engagement
• keeping people on the platform ..... (This part ridiculous. You don't work for the social media man. Move them to yours!)
• triggering the algorithm

Your social media presence involves thought. A true understanding of your company. A well laid out plan.

You absolutely need a social media strategy.

But, what you put out there online begins with the strategy that you have in place for your business.

Here are some important goals that you probably started with at the beginning of this year.

• I want to increase my revenue by....
• In order to grow my revenue, I have to sell so much of this and so much of that...
• I would like to secure an x amount of speaking gigs...
• I want to have workshops this month, this month and this month...
• I want people to be clear about the services that I love to provide...

Your social media presence honours your business goals and helps you to reach more of your target audience and dream customers.

So before you do that dance on your feed, ask yourself this.

Will this piece of content get me closer to that ultimate goal?

Maybe you make the reels and send the DM's. Just remember that at the end of the day, you have objectives. And that social media account for your business should help you to get you to the results you desire.

If you struggle with using social media with intention then reach out!

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