Did you know that everyday, over 300 million people use Instagram Stories? This means that there is a huge amount on the platform, and that some of these people are your ideal client. So, let's break down why you should be using Stories for your business.
1. They are visible for 24 hrs! So you can post anytime!
It is recommended that you post to Stories at least twice per day. At least 10-12 hours apart. This allows you to be in the feed at all times.
2. Instagram Stories are discoverable and searchable
This is cool because if people don't follow you they can still see your Stories. During a hashtag search your Instagram Stories that have the hashtag will appear at the top of the feed.
3. You can download and repurpose them
You can download individual posts, or even whole stories to use again for another piece of content (in another social media platform like Facebook or LinkedIn).
4. Live Stream to your audience
You can stream live video to your followers that will disappear from your feed in 24 hours. Or, if you want to replay or share videos for later, click Save after ending the video stream.
5. You won't be bombarding your audience
You can post as many videos and photos to your story as you wish - and it won't affect your main news feed.
6. You can show your personality and creativity
You you can choose from one of the pen type options to doodle on your photo, add emojis or select a color filter. You can give sneak peaks of whats new, post how to's or behind the scenes at your place of work.
Are you currently or will you be using Instagram Stories for your business?
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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