 This one hits close to home for me. I recently had a couple friends tell me that their Instagram business accounts had been hacked which left them locked out! Fortunately we’re not powerless to stop hackers and there are things we can do to protect our accounts. Here are 4 ways you can protect your social media accounts from being hacked. 1. Use Strong Passwords Your password is your first line of defense against hackers so make sure it’s a strong one. To increase your password strength make your password 12 - 16 characters long, mix upper and lowercase letters with numbers, punctuation, and symbols, and don’t use the same password for all of your social media accounts. 2. Change Your Passwords On A Regular Basis Regularly changing your passwords can stop a hacker if they attempt to log into your account more than once. Also, a shorter length of time with each password gives hackers less time to figure out what it is.  3. Enable 2 Factor Authentication
This feature creates a two step process to gain access to the account. For example, after entering your password you could be required to provide an additional login code sent to you either via text message or email. 4. Don’t Click on Unknown Links If you get a random DM from an unfamiliar user with an attached link, DO NOT CLICK ON IT.🔥 This is known as phishing and it’s designed to steal your information or infect your device with malware. Also note that hackers can masquerade as legitimate entities like banks and government agencies so don’t click on those links either. Rather, contact those organizations directly if you have questions. Be careful online! For more tips and information on cybersecurity visit www.getcybersafe.gc.ca/en
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 ⚠️ Last month I was diagnosed with vertigo and was incapacitated for a few weeks. This led to my involuntary break up with social media. While my team pulled through for my clients, my appearance on social media was limited. My health improved, and then my daughter turned 10. This meant I still had to disconnect as my husband and I planned a short birthday getaway. Thankfully, I still had an abundance of traffic coming to my website with dream clients booking into my calendar. Voluntary or not, it's totally possible to take a break from social media while still having the right people reach out. Here are 3 things you can do that will allow this to happen. ✔️Update your Google My Business a minimum of once per week. (I update mine twice per week). When keywords are entered on Google, then GMB may help you show up when your website doesn't. ✔️Blogging isn't dead! Share helpful blog posts to your website a minimum of 2x per month (I share 4 posts on my site). These will bring traffic to your website and if your business is location specific, be sure to include the areas that you service! ✔️Start and maintain a Pinterest account. Believe it or not, EVERY business can and should be on Pinterest. You can share your blog posts on the platform and even older Instagram posts. If you do share your social media content, remember to share the educational and helpful content that your future customers can benefit from. Starting with these 3 tips will allow for less time online so you can take care of yourself and your business. These steps will also help the search engines to pull up your business from other areas of the online space. If leveraging other areas of the world wide web feels overwhelming, then reach out! My team can create and launch a plan in 3.5 weeks, that will have more of your target audience finding you and booking with you online.
 This summer, we took on a new client who was in need of help after her Instagram account was hacked and taken over.
After years of building a following on Instagram, this Residential Garden Designer's account was lost. The hacker swiftly changed the email, password and Instagram handle. All of her educational and entertaining content as well as valuable insights and analytics was gone. She considered turning to those who specialize in retrieving accounts however, days passed and there was also the concern as to whether the retrievers would be legit. There’s good news though. We were able to step in, help her launch a new Instagram account, and increase her followers from 0 to amazing within a short time span. Here’s how we did it.
Here are the results:
If you’re looking to re-launch or re-ignite your social media we can help and get you results! Book a free consultation today. |
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