I love LinkedIn. People are very clear as to why they are on this platform. They are not there to be entertained. It's all about business, seeking opportunities and collaboration. Being on LinkedIn has allowed me to strategically grow my company to another level by winning new business.
As a company that serves other businesses, LinkedIn is the perfect platform to use to fill my pipeline with new opportunities.
I like to refer to LinkedIn as a networking event that I attended where I didn't have to get into my car, sit in traffic or pay for parking. I am able to initiate conversation via Direct Messages to the right people which leads to high paying clients.
With LinkedIn you are able to message prospects directly and make 1st degree connections. Once someone is a 1st degree connection on LinkedIn, you will also be able to email them directly.
Using LinkedIn is great way to generate leads and engage your connections with shared content, product and services. With the free LinkedIn account there is a limit as to how many invites you can send within a month. Also, your searches will not be saved.
Once someone has accepted your connection request then it is time to build a relationship by getting to know them a little bit better. LinkedIn is not about collecting connections. It's about making connections that leads to dialogue offline. This is where you get to know your prospect and learn about their challenges. It is off of the platform where you are able to offer solutions and convert prospects to clients.
You can also get more eyes on your profession, by adding a LinkedIn Pages. You can upload PDFs or docs directly into your company Page post, allowing you the opportunity to share brand stories that can be used to promote your brand overall. LinkedIn Pages lets you access stronger visual analytics that can be used to further understand your success on the platform.
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Are you a service-based business looking to use social media to promote what you do? Instagram is a platform that helps you to create connections by delivering your brand story and providing value. What is even more awesome about Instagram is that you can easily find your audience. The one who will trust you and relate to you and of course do business with you.
As a service-based business, it does take creativity to relay your message to your ideal client. Here are some tips to help you connect with your audience on Instagram:
To provide value, share your brand story and promote your service, you want to have good mix of content. This allows you to develop a good relationship with your followers and allows them to get to know you. It creates trust rather than pushing your services at them.
When a potential client comes to your business with a need, it is usually linked to a fear or a dream. For instance, I have a a great interest in physical fitness. I love to follow accounts that share empowering quotes about fitness. Take @drlaruabelus a naturopathic doctor who shares her business on Instagram. She talks health and wellness information and shares quotes that inspire.
Her quotes take me to a place where I can envision what life would be like if I were healthier. I love them and I do follow accounts that consistently post this type of content.
As a service-based business this is your opportunity to give people insights about what you bring to the table. Not just your services but your personality, behind the scenes and business ethics.
Be honest, open and conversational. Write your captions as though you were writing to just one person a way that draws them to you and the services you provide. Invite your audience to engage, interact, and do business with you.
Share Posts That Educate
Share easy tips that help your ideal clients with their problems. When giving away helpful tips, you establish yourself as an authority as an expert in your field. When your followers need a service like yours, you will be the obvious choice.
And do not be afraid that you are giving away too much information. Those who require your services will reach out to you for more context and how your service can help them directly.
This can be very effective for businesses that might be considered boring and may not have an obvious visual element to them.
Plan Posts That Sell Your Service
Remember though that Instagram is a platform to showcase your brand. So especially for service-based businesses, you want to to develop a relationship before going in for the sell.
Include Call To Actions
Call to actions or small asks persuade your followers to interact with you (which leads them to take action on your bigger calls to action). Call to action range from double tap if you agree, to click to join the newsletter.
By setting up a good content mix, great visual content, and writing captions that connect and convert, service-based businesses can reap the benefits of a strong presence on Instagram.
Do you market your service-based business on Instagram with these tactics? What tips can you share?
Are you considering using Instagram for your small business? Instagram is one of the most popular social media networks, with over 800 million users. Selling is much easier on Instagram than on other social networks.
Instagram allows you to create well-rounded campaigns for users at all stages of your funnel, thus effectively building brand awareness and drive conversions at the same time. This means that you may want to consider Instagram advertising as a way to promote your products and services. The advanced targeting options, allow you to inexpensively reach users based on location, age, education level, marital status, and more.
And your competitors are there already.
How Does Instagram Advertising Work?
As a user scrolls through their Instagram feed, they will see sponsored posts in between their feed. The difference between a Sponsored post and a regular post is the word “Sponsored” on the top left.
A call to action banner is displayed at the bottom of the image, and you can choose between “Learn More,” “Shop Now,” “Sign Up,” and more. When one clicks on the banner, they are sent to the webpage designated for the ad.
Why you should advertise on Instagram
I promise you that Instagram is not just a fad or for young people. With over 800 million users and still growing, it is highly likely that your target audience is using the app. Here are some compelling reasons to consider advertising on Instagram:
High engagement: Because Instagram is strictly a photo sharing app, the platform is not as noisy in the news feed as Facebook. This will allow you to benefit from a much higher engagement with your posts.
Targeting capabilities: You can target your ads so they only show to users who mirror your current audience.
Tracking: You are able to measure data to help you understand if your ad campaign is working or not. It allows you to view how many people see, click and convert after seeing your ad all in one dashboard.
Types of Instagram ads
Instagram offers five ad formats:
• canvas Story ads
• Story ads
You can create and edit your Instagram Ads in Facebook Ad Manager. This allows you to take advantage of Facebook’s wealth of user information for targeting your audience with laser precision.
To Hashtag Or Not To Hashtag?
While it is best practice to place hashtags on every single Instagram post they don’t necessarily belong on Instagram Ads. Hashtags on Instagram Ads tend to look slightly out of place. The ads look cleaner with simple, concise text.
Want great results from Instagram and Ads on Instagram, but your not sure how to start? Contact us at Boswell-Buck Creative and let's chat about the amazing things that you can do!
What product or service do you provide? Will you be considering Instagram Ads to promote your brand?
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