“If you build it, they will come.” Remember that famous line from Field of Dreams? Inspirational? Yes, but it’s not always that easy. Sure, you can build a website, but that doesn’t guarantee people will flock to it.
A big part of getting traffic to your site is getting it ranked on Google via SEO (Search Engine Optimization) but if you’re not ranking as high as you’d like you’re going to need a boost.
Here are three tips to help you rank higher.
Audit your SEO
An audit will help you see what’s working and what isn’t. I recommend an SEO audit tool, like Ubersuggest….these tools will score your website and offer recommendations to get your website to peak performance.
Spelling errors, typos, and poor grammar reflect poorly on your brand and affect your credibility, so invest in someone who will ensure your copy is error-free. Alternatively, you can use an online writing assistant. I’m a fan of Grammarly, which uses AI to review spelling, grammar, punctuation tone, etc. Fun fact, I used it while writing this post.😎
According to marketing firm MDG, “articles with relevant images get 94% more views, on average, compared to articles without images.” That's huge, so go ahead and maximize images whenever possible! Plus they’re searchable on Google, so use them to increase your chances of coming up in searches.
Are you interested in improving your website's SEO? We can help you with this.
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You’ve probably heard the phrase, “Representation Matters.” but may not have given much thought to what it means and how it applies to digital marketing. If that’s the case, please take a moment to read this because raising your level of awareness can be beneficial to your business and your clients.
Inclusive marketing is marketing that reflects diversity in all of its forms including age, race, ability, gender identity, and sexual orientation.
This is important because it can build trust amongst your customer base, attract new customers and strengthen relationships with existing ones.
The goal is to have your marketing resonate with your audience, not alienate them.
Here’s my personal experience. After turning 49 a couple years back, I wanted to make some sound dietary changes.
I had been following a health coach on social media for a while and figured she'd be perfect in guiding me through these changes. However her marketing held me back because despite her target customer being women over 40, her stock images depicted women under 30. Additionally, I didn’t see women of colour or women of different body types, instead I was met only with slim, young, white women.
Although unintentional, the message was “these are the types of clients we serve”.
I questioned if this would be the right fit for me and it took some time before I reached out. Fortunately, we did end up working together and it was a great experience however, it's a risky move for companies to not be inclusive.
Present time. I only reach out to companies who are inclusive in their marketing.
Diversity in your marketing will grow your audience and grow your bottom line.
According to the inclusive marketing research conducted by Microsoft, 49% of participants stated that they have stopped purchasing from a brand that did not represent their values.
We all want the Instagram algorithm to work in our favour and get our content in front of the right followers. We also know that strong engagement on our posts helps to rank our content in our audiences’ feed. But how do we boost engagement?
Here are three ways to boost engagement on your Instagram stories.
Add stickers: You want to make your IG stories as interactive as possible one of the best ways to do this is by using stickers. You can add IG stickers to take polls, ask open-ended questions, run multiple-choice quizzes, and more.
Be conversational: Avoid stilted formal language and talk to your audience like you would with people you know or would like to get to know. You’re not talking into an abyss, there are real people on the other side of that screen. Remember that when you’re creating your next story.
Be strategic in what you share: Who appreciates a good behind-the-scenes look at your favourite thing coming to life? I do! I’ve watched videos of elaborate cakes being baked and decorated, to artists giving a glimpse of their creative process. People love a finished product but they also appreciate seeing how you got there. Consider posting a look behind the scenes or a day-in-the-life IG story. It will spark curiosity and questions and inspire them to learn more.
Have you tried any of these tips?