Finding your ideal customer for your business does not have to be a stressful process. I have found creating a systematic and efficient process allows me to find higher quality leads of more value to my business more often.
Who To Follow
If you are a B2B business, LinkedIn is the perfect social media platform to be on. Gone are the days of this being just a job posting and seeking tool.
I use LinkedIn to connect with individuals who may be more likely to require my services, or refer me to those who do. Do you just follow and connect with those just for the sake of doing so? You can be more intentional on LinkedIn.
A realtor can follow other realtors, brokers, bank managers, contractors and home stagers.
A professional headshot photographer can use LinkedIn to search for business owners, senior managers, and those actively seeking employment opportunities.
How To Search For your Ideal Audience
Looking for business owners? You can perform a search using LinkedIn's search bar using those keywords. Your results will be individuals with the title of businesses owner in their description.
I have increased the yes to my connection requests when I accompany them with a short letter. It may sound like a lot of work, but it isn't and it is worth it.
• Click on the name
• Click the blue connect button
• customize your invitation by clicking add note
• write short message
• send message
Always be sure to include their name. Bonus points if you include something about what it is they do.
Curate Niche Content
Share, but not like you would on Facebook, or Instagram. This is your opportunity to share posts about what interests you in your field, a blog post or services from your website, events or workshops you are attending or participating in. You can also share video.
You can even show that you are the expert in your field by writing articles. I like to copy my blog posts in LinkedIn Articles. You can even add "read more" with a link taking your reader to your website.
LinkedIn allows you to share your posts to:
• anyone on or off LinkedIn and Twitter
• just your connections
When you post content, it may be shared. This increases your visibility and the opportunity to connect with more people who could be interested in what it is you do.
When you share a post or an article that someone you are connected to wrote, you give them the opportunity to be seen. No matter what platform you are on, social media is about being social. Always remember that it is equally important to share, comment and like if you appreciate what you have read.
Are you on LinkedIn? How do you use it to network for your business?