Industries Invisible on LinkedIn (and What It’s Costing Them)
Are you wondering why some industries are nearly invisible on LinkedIn?
From tradespeople like electricians and contractors to creatives like makeup artists and designers, many professionals are missing from the platform where their ideal clients are already searching. While they’re relying on word-of-mouth, referrals, or platforms like Instagram and Facebook, decision-makers with real buying power are right here on LinkedIn, ready to connect, hire, and refer. The problem isn’t the quality of their work. It’s that their visibility is inconsistent, their profiles are incomplete, or their content strategy is nonexistent. And that absence is costing them contracts, referrals, and premium clients.
LinkedIn is packed with high-income households and professionals who can refer and hire. Too many industries, especially trades, creatives, and contractors, are missing in action. And when you don’t show up here, it costs you.
The Numbers Don’t Lie
LinkedIn has about 26–27 million users in Canada as of early 2025. The U.S. sits at 230–240 million users. More than half of U.S. users fall into higher-income brackets. That’s a huge pool of people with the ability to pay, influence, decide, and refer. Yet trades, beauty pros, renovators, visual artists, and property managers aren’t claiming their space here.
Who’s Missing Out the Most (Trades, Creatives & Contractors)
Skilled trades: plumbing, electrical, carpentry, HVAC
Makeup & beauty artists providing services for professional photography
Residential & commercial contractors/renovators
Property owners & landlords managing upgrades and maintenance
Artisans & craft-makers with portfolios to showcase
Why So Many Industries Are Missing From LinkedIn
They assume LinkedIn is just for corporate or white-collar careers.
They think it’s too expensive in time or energy compared to the return.
They don’t know how to show up, what to post, how to use visuals, or tell their story.
They underestimate the number of paying clients, referral partners, and decision-makers are actually here.
What It’s Costing Them
Less visibility → fewer premium clients and referrals
Weaker authority → overlooked by other professionals
Competing only on price instead of positioning themselves as premium
Stuck in word-of-mouth cycles instead of scaling with network effects
Why LinkedIn Matters More Than Ever for Local Businesses
These days, people go online first. Before they hire, they check portfolios, reviews, and social signals. LinkedIn is leaning into exactly the kind of content these industries can shine with: storytelling, before-and-afters, videos, and visuals.
The reality? Decision-makers, whether they’re homeowners, commercial property managers, or organizations, are on LinkedIn looking for services.
LinkedIn isn’t just for jobs. It’s about reputation, trust, referrals, and building a premium brand that attracts contracts instead of constantly chasing them.
My Commitment: Spotlighting Under-Represented Industries
Each week, I’ll spotlight one under-represented industry and show how I’d use LinkedIn if I were in their shoes... profile tweaks, content ideas to connection strategies, and ways to attract work. No fluff. Just practical, repeatable steps you can use.
And here’s where you can help: if you know an electrician, renovator, makeup artist, landscaper, or any professional in these industries, share this blog with them. The more we bring these voices onto LinkedIn, the stronger their businesses will be.
Because LinkedIn is for them. Their audience is already here, waiting.
We help entrepreneurs, organizations, and leaders turn LinkedIn into their most powerful marketing asset. One that grows revenue without burning them out. If you’re ready to turn your presence into pipeline then let’s build the strategy that gets you there. Schedule LinkedIn Accelerator call today.