Should You Bother with a LinkedIn Company Page? Here’s Why the Answer is Yes
Visibility Matters at Every Stage: Whether you are just starting, in growth mode, or already profitable, LinkedIn visibility matters. Many businesses skip their Company Page, thinking personal profiles are enough. The problem: if your business isn’t showing up, your next client, partner, or hire might never see you. They won't see you as the credible, go-to option in your industry and this will have you leaving potential revenue on the table.
Company Pages are more than just a placeholder. They are:
A traffic driver that improves search results
A resource hub showcasing services, team, and expertise
A trust builder because decision-makers expect to find a company presence
Forward-thinking businesses use Company Pages strategically. Keywords and pain points boost search visibility, and thoughtful posting attracts opportunities without chasing them.
Your Secret Weapon: The Competitors Tab - Most people don’t know LinkedIn lets you track competitor Company Pages. You can compare follower growth, engagement, and content trends to see what works in your industry, spot gaps, and stay ahead. Imagine knowing what your competitors’ audience engages with... and doing it better.
Engage as Your Company - A Company Page can comment, post, and like content under your business name. Your business... not just you appears as a credible voice, positioning your company as an authority and drawing prospects, partners, and future employees.
Proof in Action - Your Company Page gives you a home for updates, links, and content that drives people to your website. My hospice care client uses theirs to reach volunteers, care providers, and industry professionals. Their LinkedIn page positions them as a trusted authority, the employer of choice, and ensures their business shows up first in relevant searches.
Why Now - LinkedIn has over 27 million members in Canada (DataReportal). 59 percent of B2B marketers say LinkedIn generates leads and LinkedIn drives a high percentage of all B2B leads from social media.
So, tell me… if your Company Page isn’t working for you today, how many clients, partners, or hires have already passed you by?
Take action! Your Company Page is not optional. It is a credibility anchor, visibility amplifier, and strategic edge. If you want your business found, respected, and considered first, now is the best time to act. Schedule an Accelerator Call and put your LinkedIn presence to work.