Should You Bother with a LinkedIn Company Page? Here’s Why the Answer is Yes

Visibility Matters at Every Stage: Whether you are just starting, in growth mode, or already profitable, LinkedIn visibility matters. Many businesses skip their LinkedIn Company Page, thinking personal profiles are enough. The problem: if your business isn’t showing up, your next client, partner, or hire might never see you. They won't see you as the credible, go-to option in your industry, and this will have you leaving potential revenue on the table.

Company Pages are more than just a placeholder. They are:

• A traffic driver that improves search results

• A resource hub showcasing services, team, and expertise

• A trust builder because decision-makers expect to find a company presence

Forward-thinking businesses use Company Pages strategically. Keywords and pain points boost search visibility, and thoughtful posting attracts opportunities without chasing them.

Your Secret Weapon: The Competitors Tab - Most people don’t know LinkedIn lets you track competitor Company Pages. You can compare follower growth, engagement, and content trends to see what works in your industry, spot gaps, and stay ahead. Imagine knowing what your competitors’ audience engages with... and doing it better.

Engage as Your Company - A Company Page can comment, post, and like content under your business name. Your business... not just you appears as a credible voice, positioning your company as an authority and drawing prospects, partners, and future employees.

Proof in Action - Your Company Page gives you a home for updates, links, and content that drives people to your website. My hospice care client uses theirs to reach volunteers, care providers, and industry professionals. Their LinkedIn page positions them as a trusted authority, the employer of choice, and ensures their business shows up first in relevant searches.

Why Now - LinkedIn has over 27 million members in Canada (DataReportal). 59 percent of B2B marketers say LinkedIn generates leads and LinkedIn drives a high percentage of all B2B leads from social media.

So, tell me… if your Company Page isn’t working for you today, how many clients, partners, or hires have already passed you by?

Take action! Your LinkedIn Company Page is not optional. It is a credibility anchor, visibility amplifier, and strategic edge. If you want your business found, respected, and considered first, now is the best time to act.

Frequently Asked Questions About LinkedIn Company Pages

Q1: Do I really need a LinkedIn Company Page if I’m already active on my personal profile?

Yes. A personal profile builds individual authority—but a Company Page builds brand credibility. When potential clients, partners, or hires look up your business, they expect to find a verified company presence. Without it, you risk looking less established or missing out on B2B opportunities that come through search and referrals.

Q2: What are the benefits of a LinkedIn Company Page for my business?

A Company Page increases your visibility in LinkedIn and Google search results, builds trust with decision-makers, and gives your brand a professional home for content, updates, and team highlights. It’s also an excellent tool for showcasing expertise and driving qualified traffic to your website.

Q3: How can a LinkedIn Company Page help generate leads?

When optimized strategically, a Company Page acts as a lead magnet—positioning your business as the industry leader. By sharing consistent, value-driven posts, engaging as your brand, and using features like the “Competitors” tab to track insights, you can attract the right audience and convert visibility into inquiries and clients.

Q4: What should I post on my LinkedIn Company Page?

Post content that builds authority and showcases your expertise—such as case studies, client wins, industry insights, and behind-the-scenes updates. Include thought leadership from your team and cross-promote posts from your personal profile to strengthen both sides of your visibility strategy.

Q5: How is the LinkedIn Company Page changing for businesses right now?

LinkedIn continues to roll out new features that favor Company Pages—from analytics tools and competitor tracking to boosted discoverability. With over 27 million LinkedIn users in Canada alone, businesses that invest in their Company Page visibility now will have a major advantage in future growth and recruitment.

Schedule an Accelerator Call and put your LinkedIn presence to work.