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EPISODE 52: LinkedIn 101 For Your Small Business

5/24/2022

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“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!” - Dee Boswell-Buck
Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online. 

Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections.

If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The importance of having a company page — and what you should be sharing on it 
  • How to leverage your page to boost your traffic, discoverability, and credibility  
  • 2 steps to grow your reach and connect with potential customers without coming off as spammy

Highlights:‌ ‌

  • 00:01  Intro
  • 01:18  LinkedIn statistics
  • 02:07  LinkedIn benefits
  • 03:17  Generating leads on LinkedIn
  • 03:58  Your company page
  • 05:12  What you should share
  • 06:03  Improve your discoverability & credibility
  • 06:52  Steps to grow your reach
  • 10:37  Building your strong presence  

Links:‌ ‌
Work with me: http://www.deeboswellbuck.com  
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
​
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 51: Striving For A Positive Mindset To Reach Business Goals

5/24/2022

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“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.” - Marsha V. Watson
Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality?

Online business manager Marsha V. Watson is a seasoned expert when it comes to time management and goal-setting — two skills that almost every small business owner could use a little help with! 

Through her company, Divine Executive Concierge, Marsha helps entrepreneurs and creatives keep their focus on the strengths and passions that drive their revenue. Press play to learn why so many business owners struggle with goal-setting, and the strategies that Marsha uses to help her clients gain clarity and upgrade their productivity! 

Bonus: we also dig into the pros and cons of LinkedIn vs. Instagram and the magic app that Marsha swears by.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The specific skills that make up Marsha’s expertise in goal-setting — and her #1 tip for mastering goal-setting in your own business 
  • How Marsha helps her clients clear through the clutter and uncover their best next steps  
  • What to look for when you’re hiring a virtual assistant or online business manager

About Marsha V. Watson: Marsha Watson is a goals and time management expert who helps entrepreneurs meet deadlines and achieve their goals without stress. She is the founder of Divine Executive Concierge and Divine Greetings and Gifts.

Highlights:‌ ‌
00:01  Intro
02:06  Meet Marsha Watson! 
04:45  Journey to entrepreneurship
05:52  Marsha’s ideal clients
06:38  Narrowing down next steps
08:09  Why people struggle with goal-setting
10:11  Top goal-setting tips
12:06  Why work with Marsha?
13:43  What sets Marsha apart
17:33  Marsha’s goals
18:44  Social media platforms
21:26  Magic app
23:37  Top two lessons
24:52  Goal’d Members Club

Links:‌ ‌
Marsha V. Watson https://divineexecutive.ca 
https://divineexecutive.ca/goald-members-club 
https://www.divinegreetings.ca 
https://www.facebook.com/DivineExecutiveConcierge 
https://ca.linkedin.com/in/divineexecutive 
https://www.instagram.com/divineexecutive 
Work with me: http://www.deeboswellbuck.com

Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck 
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 50: The Importance Of Inclusive Marketing For Business Owners

5/24/2022

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“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck
Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. 

Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem.

So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change?

Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • What “inclusive marketing” really means, and what you should consider as you strategize your marketing campaigns 
  • How to avoid stereotypes in your marketing — and even counteract them! 
  • Real-life examples of what NOT to do in your marketing 

Highlights:‌ ‌

  • 00:01  Intro
  • 01:56  Statistics & significance
  • 03:04  What is inclusive marketing?
  • 03:58  Non-inclusive marketing example #1
  • 07:29  Non-inclusive marketing example #2
  • 09:29  Identify your ideal client
  • 11:02  Perceptions & market research

Links:‌ ‌
Work with me: http://www.deeboswellbuck.com
Stay Connected 
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
​
https://www.pinterest.ca/DeeBoswellBuck 
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EPISODE 49: Finding Ways To Step Away From Business To Have More Fun

5/24/2022

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“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.” - Dee Boswell-Buck
If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout. 

Building time off into your schedule as a business owner may seem easy from the outside, but if you’re anything like me, you may have difficulty figuring out how or when to step away from your business, at least at first. But being on top of your game as a business owner means finding time to step away from your business — even if you need to build that time into your schedule in advance!

After four years of being all-in in my own business, I’m finally scheduling downtime into my schedule. 

In this episode, I share the small ways in which I am infusing my schedule with greater balance. Listen now to learn how easy it can be to create a better work/life balance in your own life, so that you can continue to be your best and most productive self in your business.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • My secret scheduling hack for getting the most out of occasional days off 
  • How having accountability can help you actually stick to your hobbies and make sure that you take that time for yourself
  • Why the best things in life are worth a bit of a wait

Highlights:‌ ‌

  • 00:01  Intro
  • 01:26  My former job & perks
  • 03:32  Transition to entrepreneurship
  • 04:45  Back to running
  • 06:38  Trampolining
  • 09:21  Reconnecting in person
  • 10:35  Creating your wish list
  • 13:33  Follow my adventures

Links:‌ ‌
W
ork with me: http://www.deeboswellbuck.com ‌  

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
h
ttps://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 48: Remembering My Whys To Reclaim My Business

3/18/2022

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“Delegating is a non-negotiable that I have to work on every single day.” - Dee Boswell-Buck
2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has
never been more fitting — but through all of the challenges and setbacks, many of us have
learned some valuable lessons (and maybe even made a few changes for the better.)

In this episode, I share the changes I made in 2021 that have actually helped me to reclaim my
time and enjoy my life... while earning even more revenue than before.

From key hiring decisions to project management overhauls, there are many ways for you to
optimize your business while lessening your own workload — and you don’t need to wait for
the next pandemic to implement them.

If you’re ready to make some meaningful changes in the way you run your business and work
smarter, rather than harder, then you won’t want to miss this episode!

In this episode, you’ll discover:
  • Why you shouldn’t hold off when it comes to hiring the people you truly need on your team
  • Why you need to be more mindful of your boundaries — and how to stay firm on enforcing them
  • How to set up workflow that is heavy on automation and requires less of your attention and energy

Highlights:
  • 00:01 Intro
  • 01:30 Build a team
  • 02:47 Maintain your boundaries
  • 04:13 Delegate more
  • 05:24 Honeybook
  • 06:19 Learn to let go
  • 08:54 Good client fit
  • 10:02 Know your numbers

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • CONTACT
  • Speaking
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed