“Do you ever find that those who are reaching out to you are not your ideal client…? If this is happening to you, then it’s probably because your message was not clear in your marketing.” —Dee Boswell-Buck
Nobody knows your business like you…
…but if you don’t clearly convey who you are, what you offer, and who you serve online, how can you find dream clients and grow your audience? When I started my business, I booked consultations with potential clients only to find that there was often a disconnect between the services they expected and what I offered. I knew my business better than anyone, but I also knew that I needed to be clearer in communicating my marketing message online to reach my target audience. How did I do this? By using creative online strategies! In this episode of StrategizeYour Business Online, I share the four questions I asked myself to make sure my online content landed at the feet of my ideal audience — and converted into collaborations, leads, and sales! Press play to connect with your dream clients using clear online messaging! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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“Do you want to work for a company and be a number, or do you want to go out and be your own boss, do your own thing, and do what you love?” —Sabrina Leeder
Whether you’re working your side-hustle or running your own business, you know that you don’t have to be a number — an unappreciated cog in the corporate machine — to make big numbers…
…but you do have to take a big risk and put in the work. Sabrina Leeder is the Toronto-based founder of BiA Photography and a photographer for the Hockey Hall of Fame. A strong believer that art should be enjoyed by all, she is the Artist in Residence and owner of Preston Gallery in Uxbridge, Ontario — an accessible space for Canadian artists at any career level to showcase their work. Sabrina knew the journey wouldn’t be easy when she took her father’s advice and decided not to be a number, but she didn’t anticipate that she would be forced to completely overhaul her brick-and-mortar business to an online shop when Covid-19 put our lives on lockdown. Sabrina’s passion for art and belief in herself took her from pop-up to permanent photography gallery, but it was her social media strategy that grew her business — from showcasing a couple of local artists to hosting over 50 names! She met the challenges of changing every aspect of her business to not only survive, but thrive — with in-person shows, expansion to new regional spaces, and online and in-person classes planned. Join us on this episode of Strategize Your Business Online, as Sabrina shares her story — a powerful reminder about the resilience we all must face as entrepreneurs — and the power of social media strategy to succeed even when the odds are stacked against you. In this episode, you’ll discover:
Highlights:
Preston Gallery: https://prestongallery.com Find Preston Gallery on Instagram: https://www.instagram.com/gallerypreston Visit Preston Gallery on Facebook: https://www.facebook.com/gallerypreston Connect with Sabrina on LinkedIn: https://www.linkedin.com/in/biaphotography Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“We have tied money to security, and the provision of money seems to have fallen in the
hands of the patriarchy. Women have been undermined based on how we have been brought up... to consider ourselves less than able to properly manage money... you have to make a choice.” —Hadriana LeoClick
What if you could change your relationship with money?
That’s exactly what my guest on this episode of Strategize Your Business Online, Hadriana Leo, did. Though Hadriana was making millions for her clients as an investment advisor, traumatic circumstances in her personal life left her financially vulnerable and led her to rethink what money represented to her as a ‘9 to 5’ employee and a woman. She quit her job and became a personal finance coach and consultant. Hadriana is on a mission to educate, equip, and empower other women to unapologetically check their programmed thoughts about money management and make the choice to challenge them. This superwoman is now the Money Navigator, and she is here to inspire you to uncomplicate your finances and become your own safety net — and success story. Make your choice — press play to join us on the episode! In this episode, you’ll discover:
and review)! Highlights:
Links: Get your FREE Wealth Strategy Session: https://hadrianaleo.com/contact-us Connect with Hadriana on Instagram: https://www.instagram.com/moneynavigator Contact Hadriana on LinkedIn: https://www.linkedin.com/in/hadrianaleo Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.” —Dee Boswell-Buck
Are you new to podcasting? Thinking of starting one?
Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience. I’ve now released several episodes of Strategize Your Business Online. As a newbie podcaster and introvert, I know that sharing can be scary… …but getting your voice out there allows you to connect with potential customers and establish a relationship — building trust and likeability as listeners get to know you. In the beginning, promoting your podcast can be a case of trial and error. So, how do you effectively promote your podcast? With some diligence and creativity, using targeted online strategies! In this episode, I share my journey so far and 6 ways (tried and tested by me!) that you can promote your podcast — and your business — to your dream-fit audience online. Here’s a quick tip: As you’re growing your podcast, adding links to popular podcasts that you’ve been a guest on in your email signature allows people to learn more about you, your podcast, and your business! For more strategies I use to promote my podcast, press play! In this episode, you’ll discover: ✔ That being introverted isn’t an obstacle to podcasting (and can actually be an asset)! ✔ How to use hashtags strategically to land in front of the right audience ✔ Why you should be using LinkedIn Live to network, grow your audience, and record reusable content Want to know more about growing your business strategically online? Subscribe to the podcast (and don’t forget to rate and review)! Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
"I don’t want people to mute their voices and look like everyone else. We are all unique people and our businesses are unique, and I feel very strongly that we should have a unique voice — your images are part of that voice.” —Trina Turl
Do your stock photos stand out AND speak to your audience?
If a picture is worth a thousand words, then the perfect stock photo is priceless. However, limited-edition stock photos are definitely NOT free! Small businesses and early-stage entrepreneurs are often unable to access high-quality or unique stock photos, resorting to using free stock photos available to millions of people. When you look like everyone else, you greatly dilute your brand, mute your voice, AND you definitely don’t stand out online! I’m joined on this episode of Strategize Your Business Online by the founder and principal photographer of Clio & Fox boutique, Trina Turl, who creates a-la-carte stock imagery and curated social media packages across the food, wellness, and professional service industries. With over 20 years’ experience, Trina’s passion is elevating small businesses with her beautiful, limited-edition stock photos that not only amplify your brand — but bring it to life. Clio & Fox’s unique stock photos are licensed for web-based applications — so they are super user-friendly — and can be used as a banner on your website, on social media, or on slide decks. Each unique photo on the site is limited to 100 licenses. You may be one in a million as a person, but you don’t want your stock photos — and your brand visibility — to be one in a million! You have a unique voice and business, and investing in unique photos is essential to increase your visibility online. Why? Press play! In this episode, you’ll discover: ✔ The power of repurposing unique stock photos for maximum visibility online ✔ How to shop for limited-edition stock photos using your brand colours and aesthetic ✔ Why Google Ads is a great way to grow your business and reach a new audience Subscribe to Strategize Your Business Online today, and don’t forget to rate and review the podcast! Highlights:
Links: Clio & Fox’s website: https://clioandfox.com/ Clio & Fox on Instagram: @cliofoxstock Clio & Fox on Facebook: @clioandfox Trina’s website: https://www.trinaphoto.com/ Reach out to Trina on Instagram: @trinaphoto Connect with Trina on Facebook: @trinaphoto Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck |
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