“If you are a business owner and you’re looking to expand your marketing reach while taking your company to the next level, then you’ve GOT TO be on LinkedIn!” - Dee Boswell-Buck
Did you know that LinkedIn can generate 250% more leads than other social media sites? 4 out of 5 of LinkedIn users are driving business decisions for their companies — and smart B2B business owners are creating powerful LinkedIn strategies that help them connect with those decision-makers. With over 800 million users, 40% of which are active every day, LinkedIn is one of the biggest business drivers available online.
Standing apart from tools like Instagram or Facebook, LinkedIn is a professional platform specifically created to establish and nurture valuable business relationships. Using the platform effectively begins with creating a well-written company profile page, but it doesn’t end there! If you want to build a strong presence, you need to be strategic about the way that you share, engage, and reach out to potential connections. If you’re interested in turning LinkedIn into one of your most valuable business tools, tune into this week’s episode of Strategize Your Business Online. I share my top tips for generating leads and boosting your credibility on the platform — starting at just 15 minutes a week! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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“That’s the struggle with goal-setting — you have to be able to have vision to see where you’re going.” - Marsha V. Watson
Are you clear on the goals that have the most potential to truly move the needle in your business… and the most effective way to turn those goals from dreams into reality?
Online business manager Marsha V. Watson is a seasoned expert when it comes to time management and goal-setting — two skills that almost every small business owner could use a little help with! Through her company, Divine Executive Concierge, Marsha helps entrepreneurs and creatives keep their focus on the strengths and passions that drive their revenue. Press play to learn why so many business owners struggle with goal-setting, and the strategies that Marsha uses to help her clients gain clarity and upgrade their productivity! Bonus: we also dig into the pros and cons of LinkedIn vs. Instagram and the magic app that Marsha swears by. In this episode, you’ll discover:
About Marsha V. Watson: Marsha Watson is a goals and time management expert who helps entrepreneurs meet deadlines and achieve their goals without stress. She is the founder of Divine Executive Concierge and Divine Greetings and Gifts. Highlights: 00:01 Intro 02:06 Meet Marsha Watson! 04:45 Journey to entrepreneurship 05:52 Marsha’s ideal clients 06:38 Narrowing down next steps 08:09 Why people struggle with goal-setting 10:11 Top goal-setting tips 12:06 Why work with Marsha? 13:43 What sets Marsha apart 17:33 Marsha’s goals 18:44 Social media platforms 21:26 Magic app 23:37 Top two lessons 24:52 Goal’d Members Club Links: Marsha V. Watson https://divineexecutive.ca https://divineexecutive.ca/goald-members-club https://www.divinegreetings.ca https://www.facebook.com/DivineExecutiveConcierge https://ca.linkedin.com/in/divineexecutive https://www.instagram.com/divineexecutive Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck
Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue.
Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem. So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change? Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“I became an entrepreneur so that I could be in control of my time… but I didn’t know how to take the time off.” - Dee Boswell-Buck
If you want to be a successful business owner, you need to hit the right balance between work and play. Focusing too heavily on the work side of things can lead to stress, overwhelm, and even burnout.
Building time off into your schedule as a business owner may seem easy from the outside, but if you’re anything like me, you may have difficulty figuring out how or when to step away from your business, at least at first. But being on top of your game as a business owner means finding time to step away from your business — even if you need to build that time into your schedule in advance! After four years of being all-in in my own business, I’m finally scheduling downtime into my schedule. In this episode, I share the small ways in which I am infusing my schedule with greater balance. Listen now to learn how easy it can be to create a better work/life balance in your own life, so that you can continue to be your best and most productive self in your business. In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Delegating is a non-negotiable that I have to work on every single day.” - Dee Boswell-Buck
2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has
never been more fitting — but through all of the challenges and setbacks, many of us have learned some valuable lessons (and maybe even made a few changes for the better.) In this episode, I share the changes I made in 2021 that have actually helped me to reclaim my time and enjoy my life... while earning even more revenue than before. From key hiring decisions to project management overhauls, there are many ways for you to optimize your business while lessening your own workload — and you don’t need to wait for the next pandemic to implement them. If you’re ready to make some meaningful changes in the way you run your business and work smarter, rather than harder, then you won’t want to miss this episode! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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