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EPISODE 6: How to Use Instagram to Drive Leads to You

5/15/2021

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“I love Instagram! It’s a platform where your posts can be shared strategically, and you can land in
the feed of your target audience. I am all about being in the right place at the right time,
​and Instagram helps me do just that.” —Dee Boswell-Buck
As entrepreneurs, we know we need a strong online presence in order to succeed. We invest in expensive websites, set up email marketing, and join social media platforms.

But once we start posting on social media, we often forget to drive our audiences to our websites and mailing lists.

If you want to use social media effectively, you need to see it as a strategic tool, rather than just a popularity contest.

Like many business owners, I love to use Instagram. But while the platform makes it easy to land in the feeds of the right people, it doesn’t offer easy options when it comes to sharing links.

You’re not alone if you feel frustrated with the platform’s limitations. But I’ve got some great news: there are workarounds that allow you to have fun and be creative – while also driving (and tracking) traffic from Instagram to your website and improving your website ranking in Google searches! This episode is all about optimizing your Instagram. I share tips on how to add links throughout the site that take your followers wherever you want them to go... and explain why you should avoid sharing links on your newsfeed posts!

Want powerful strategies that’ll help you get creative and enrich your Instagram experience? Then press play!

In this episode, you’ll discover:
  • How to drive Instagram followers to your website using clickable links
  • The secret to sharing multiple links in your bio
  • How to improve your website ranking in Google searches using clickable links on Instagram

Highlights:
  • 01:11 I love Instagram!
  • 02:31 Drive followers to your website
  • 03:06 Please stop sharing links in your feed posts!
  • 04:25 Add multiple links to your bio 05:16 Drive visitors to your website
  • 06:11 Google rankings
  • 06:46 Less is more when it comes to links
  • 08:12 Handles & CTAs
  • 09:15 Clickable links & ID TV
  • 09:46 Links & Instagram messages 10:10 Links & Instagram stories
  • 11:38 Google analytics

Links:
Work with me: http://www.deeboswellbuck.com
Register for my free monthly masterclasses:
https://www.deeboswellbuck.com/laser-register.html

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed