Social media posts that include images get 650% higher engagement than those that don't.~ Revlocal.com
People are wired to respond to visual content. Did you know that our brains process visual information 60,000 times faster than text?
Your audience is more likely to engage with and share your visual content on social media when you use quality photos.
Let’s say you were doing some online shopping for a birthday gift for a friend.
You’ve narrowed it down to two businesses that produce a similar product at a similar price.
You check out their websites and social media.
Company A has well-lit, high-quality, high-resolution photos of their product.
Company B has blurry, pixilated, poorly lit pictures of theirs.
Which company are you more likely to buy from?
Elementary, my dear Watson!
The quality of your photos communicates a message, for instance, this business pays attention to detail and takes pride in its image.
The fact is, polished, high quality photos strengthen your brand and build credibility.
Social media is a very visual medium and you’re not just selling a product or service, you’re selling yourself as the provider of that product or service.
This also applies to the pictures you take with your phone!
To ensure that the photo you are using is high quality use the ORIGINAL file.
The quality of your social media photos is important if you want to run a successful marketing campaign. This is one of the very important aspects of social media management that I address with my clients.
It's always my goal that they show up confidently as the go-to in their industry.
If you’re a business owner seeking strategic, creative content that your target audience will love....that will also have them reach out to you… Let's connect!
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. We provide full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization), Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.