What Is A Fractional CMO?
Boswell-Buck Creative is your Fractional CMO.
If you’re asking yourself what that means, don’t worry. We’ll break it down for you. 🙂
CMO stands for Chief Marketing Officer.
So where does the “FRACTIONAL” part come in?
Simply put, it means that we’re not in-house.
For example, some companies have an in-house marketing department, but this isn’t economically feasible for all companies. So, they might choose to outsource that responsibility.
With BBC as your fractional CMO, we’ll provide you with:
✔️A strategy: We’ll closely examine your business and ask the right questions to develop a customized strategy for you.
✔️Consistency: In the social media world, consistency is crucial. We’ll produce and schedule content so your audience knows that you’re always showing up for them which means you will always be top of mind.
✔️Analysis: Tracking the performance of your content creates opportunities for improvement and success. We’ll keep an eye on what’s working and what needs tweaking.
✔️Results: Numbers don’t lie. We’ve seen our efforts convert to GROWTH online which leads to more quality leads.
If you’re ready to make the move to customized digital marketing for your brand?
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