You may have noticed a bunch of relatively new changes on LinkedIn last year.
There have been over 40! But in the interest of keeping things short and sweet, I’m going to three, they are:
LinkedIn Creator Mode
If you regularly create and share content, this feature is for you! Creator Mode puts your content and activity front and center allowing your audience to FOLLOW you.
Note…The Connect button on your profile will change to a Follow so Creator Mode may NOT be ideal if your current goal is to grow your network.
LinkedIn Service Page
If you offer a service you’ll definitely be interested in the LinkedIn Service page. This feature allows you to set up a dedicated landing page right from your intro card. Anyone on LinkedIn can message you about your services at no extra cost.
Changes to Posting on LinkedIn
LinkedIn increased the character limit of your posts from 1,300 to 3,000.
LinkedIn is NOT favoring shared posts.
LinkedIn is trying to decrease the number of people who post while tagging well-known or popular people in an effort to get more views.
I love this… don’t tag someone unless it is relevant to them. They'll appreciate being tagged in the post and respond to it.
Again these are just some of the new features LinkedIn is offering, but there are many more.
What changes and new LinkedIn features are you using now?
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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