I’m a big believer in the power of advertising on social media.
Yes, we take the time to create content that will represent our brand and engage our followers, but creating Ads in your Facebook / Meta Ads Manager creates visibility for your business that can go a long way.
Here are just a few reasons and benefits of running ads on Facebook / Instagram.
✔️ It will expand your reach in over 20 different types of placements. (Stories Facebook & Instagram, Messenger, WhatsApp, Video Feed & Affiliates)
✔️ Your FB ad can get you out in front of potential clients who wouldn’t have found you solely through your social media posts. Think of it as casting a wider net.
✔️ You can target a specific audience (Insert voices of Angels singing for this one). Facebook ads are highly customizable and help you zero in on your dream clients by targeting age, location, interests, lifestyle etc.
✔️ You can customize calls to action. You’ve got their attention, now what? You have to give them something to do. Customize your ad with a CTA that will encourage your audience to make a move. A few examples include:
There’s a reason why advertising has been around for as long as it has, it works!
Moreover, unlike you, your ads can work 24/7. (This is a hallelujah right here for me)
If you’re looking for an ad strategy that will get you in front of your dream clients, we can make that happen!
Looking for social proof? If you’re also on Instagram or Facebook you can check my stories to see some of the awesome results that happened for our clients in the past couple of weeks.
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. We provide full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization), Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.