Having my client understand the importance of a blog was a bit of a hard sell. Now (with a reminder or two from me) he sends me a blog post that highlights what his business is about.
A blog keeps your website fresh. Because they are date stamped your blog is viewed as relevant information by your site visitors and most importantly, Google.
Today I am posting a month's worth of content on my client's Facebook page. And I am thrilled to be doing this with the content he wrote himself! When we share content from his very own blog, visits to his site increase by 50%!
Do you blog? What benefits have you seen when you blog?