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Why Strategic Content Is Important

1/11/2023

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📣 I hear from a few businesses who want to leverage social media, say something to the effect of “I just want a social media presence.”

⚠️ I can spot non-strategic content a mile away. It's content that doesn't register. It comes in handy when:

〰️I'm super tired at the end of the day


〰️I have 3ish minutes to spare in the parking lot before I pick up my daughter from school


〰️I'm in the not so express line at the grocery store


〰️When my husband takes a minute to stop the PVR to grab us some Doritos


Content without a strategy is great for an audience who's in "I don't want to think mode."


The thing is, you want your target audience to THINK that they need you.


And time is money.


Using business time to show up in unmeaningful ways seems a little counterproductive.


Every time you share content that doesn't align with what your business stands for, you are doing more harm than good.


People will continue not to think and you won't have the that dream audience following you.


Social media is a powerful tool. Find ways to leverage it to grow your business.


  • What do you want your social media to do for you? Do you want to grow your client base? Do you want to convert your audience into paying customers? Like any other aspect of your business you’ll need a strategy to make that happen.

  • Do you value feedback from your customers or potential ones? With social media, you’ve got access to a focus group right at your fingertips. Give your audience the opportunity to comment, share their suggestions, their praise, and yes even their rants. Implementing those suggestions can strengthen your business and make your audience feel heard.

  • It’s never been easier to connect with businesses from around the world. Social media allows cross-promotion via webinars and other events to not only reach a broader audience but to collaborate with like-minded businesses. Benefits include broader visibility and a boost in sales.

🗓️ 2023 is in a few weeks.

Isn't it time to work smart by consistently leveraging the online space to get in front of your dream clients?


As your partner in digital marketing, we can make that happen.
​
BOOK A FREE CONSULTATION
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How To Audit Your Online Presence

1/11/2023

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❔Wondering how to audit your online presence?

​📺 Start by getting a big-picture look at your actions online.
  • Did they align with your goals and did they provide your desired results?
  • Did you dedicate the appropriate amount of time and budget to your online marketing?
  • Identify your top performing content.
  • Review patterns and trends.
  • Check online metrics.
  • Establish new KPIs.
  • ​Adjust your Future Strategy.

As you enter the new year we highly recommend that you review your current marketing tactics to decide if you need a new marketing strategy.

An annual digital marketing audit is incredibly helpful for getting a big picture look at the performance of your content, your marketing messaging, copy to repurpose, errors and SEO.

Review your 2022 goals. Was your marketing consistently in alignment with them?

How often did you connect with your marketing team to ensure that messaging didn't veer away from your desired results?

Online marketing requires time and much patience. Have you allocated the appropriate amount?

From social media, to Google Business, to your website, there are constant updates.

❔Have you been setting aside time to truly understand the new trends as well as understanding why you should or shouldn't become an early adapter?

Numbers don't lie! Are you focused on the likes and the comments only? Don't forget to check the website visits, the reach outs in the DM's.

🗓️ As we walk into 2023, have you already decided what your new KPIs will be?

How will they affect your current strategy?

These are just some of the questions that we answer for you during our Digital Marketing Audit.

We provide a detailed roadmap that will connect the dots of where you show up online and guide you to your dream clients and revenue.

NEW! 7 done for you social media posts (graphics and captions included) that align with your 2023 goals, and will be shared by our team to your audience.

Interested in starting the new year on the right foot?

We've got you covered.
BOOK A FREE CONSULTATION

​​It's time to connect with your dream clients in the online space.
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What Results Are You Seeking From Your Digital Marketing?

1/9/2023

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❔What results are you seeking when it comes to digital marketing for your business?

We ask this when you reach out to book your discovery call.

If you’re looking for ways to leverage the online space so you can book more clients, you're not alone.

Here's a snapshot of some of the answers we've received:

✔️ New leads, and sales for my business.

✔️ I need help refining my key message and building a foundation to stand in my light.

✔️ MONEY!

✔️ New members to join my writing program.

✔️ Getting my name out among my "dream clients" and networking.

✔️ Increased sales from my target market

✔️ Better Engagement and an improved online presence for relationship building

Your marketing strategy begins with your business expectations and goals. We can help you with this through results driven strategies.

What results are you seeking when it comes to digital marketing for your business?

Let's talk about how you can leverage the online space to reach your dream audience and book more leads.
BOOK YOUR FREE CONSULTATION
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed