It’s no secret, that all businesses need marketing.
But for some, it doesn’t make sense to have a full-time in-house marketing department.
And this is where fractional marketing comes in.
Fractional marketing is an alternative to having an in-house marketing team. Instead, you can hire a chief marketing officer (CMO) on a contract basis to meet your marketing needs.
Here are three signs that this is the right decision for you if:
1️⃣ You’ve Got Financial Constraints
As I touched on before, there might not be room in the budget to take on a full-time in-house marketing department. However, there is enough to hire someone on a contract and as-needed basis.
2️⃣ You Need A Marketing Strategy
Just as you needed a business plan when you launched your business, you also need a marketing strategy. A chief marketing officer can craft a customized strategy for your business covering your social media and advertising needs.
3️⃣ You have Short-Term Needs
This could include marketing needed for short-term projects like a special event or campaign.
If any of these resonate with you, we can help!
So you’ve decided that you need the services of a digital marketing team and Boswell-Buck Creative has caught your eye.
That’s what we like to hear!
So what comes next?
1️⃣ All you have to do now is take the first step and book a free Digital Deep Dive™. You'll fill out our super quick contact form which will allow us to get some insight on your business so we can share some quick wins with you.
2️⃣ We’ll have some questions for you as part of your onboarding process. We’ll use this opportunity to dive a little deeper into your vision for your business, your online marketing goals, and your brand voice.
3️⃣ We'll create a customized style guide for you that will establish a set of standards in terms of writing and design.
4️⃣ We'll set you up into our workflow, scheduling systems, and digital filing system.
5️⃣ We're full service! We start writing your content consistently, strategically, creatively and in your brand voice. We're mindful of the fact that every platform is unique. We'll make sure to leverage where you show up.
6️⃣ If you've signed up for our social media services you'll receive new content in your inbox every week! We’ll give you the chance to review the content before it gets posted.
7️⃣ Your content is scheduled and ready to reach your dream audience.
Those are the key steps and will be followed with:
✔️responding to comments on your posts
✔️performance monitoring, analysis, and reporting
So, are you ready to take the first step on your digital marketing journey with us?
We're here for you.
Boswell-Buck Creative is your Fractional CMO.
If you’re asking yourself what that means, don’t worry. We’ll break it down for you. 🙂
CMO stands for Chief Marketing Officer.
So where does the “FRACTIONAL” part come in?
Simply put, it means that we’re not in-house.
For example, some companies have an in-house marketing department, but this isn’t economically feasible for all companies. So, they might choose to outsource that responsibility.
With BBC as your fractional CMO, we’ll provide you with:
✔️A strategy: We’ll closely examine your business and ask the right questions to develop a customized strategy for you.
✔️Consistency: In the social media world, consistency is crucial. We’ll produce and schedule content so your audience knows that you’re always showing up for them which means you will always be top of mind.
✔️Analysis: Tracking the performance of your content creates opportunities for improvement and success. We’ll keep an eye on what’s working and what needs tweaking.
✔️Results: Numbers don’t lie. We’ve seen our efforts convert to GROWTH online which leads to more quality leads.
If you’re ready to make the move to customized digital marketing for your brand?