If you’re an entrepreneur looking to grow your professional network, LinkedIn is the platform for you!
Growing your professional network can create opportunities:
Here are 3 tips to help you create connections on LinkedIn.
This is not a numbers game so don’t just introduce yourself to random individuals hoping some connections will stick. You want to foster meaningful and productive connections that are mutually beneficial. Examples include former co-workers, people you met at networking events, high profile people/thought leaders/influencers
2. Find Commonalities
It’s easy to connect with people who have shared ideas, interests, experiences, etc. Did you attend the same university?
Do you have shared LinkedIn connections?
You get the idea.
Highlighting things you have in common is a great ice breaker to start building a professional relationship.
3. Stay in Touch
Foster that new relationship by commenting on posts and or articles they may have written and shared. Conversely, you can encourage engagement on your posts by asking questions of your audience.
Lastly, take advantage of the LinkedIn prompts like wishing them a happy birthday or congratulating them on a new job or job anniversary. Gestures like these show you’re engaged and go a long way to keep you on their radar.
What methods do you use to build connections on LinkedIn?
I love sharing tips on how best to show up on social media, however, I think it’s important to share my knowledge about what you should not be doing as well.
I could come up with quite a lengthy list of things to avoid, but I’ll keep it short and sweet so here are my top three things you should not be doing on your social media platforms.
1. Don't Ignore Comments & DMs
Social media isn’t a one-way street, it’s all about engagement. If your audience has taken the time to leave a comment or ask a question- you’ve got to take the time to reply.
2. Don’t Ignore Content That Performs Well
While you don’t want to repeat yourself, it is important to take notice of content that elicits strong engagement from your audience. Try to find the balance between sharing what you need to share and giving your audience what they want.
3. Avoid Posting Multiple Times a Day On The Same Platform
I tend to agree with the commonly held opinion of posting no more than once a day, however, others feel that twice a day should be the absolute max, especially for platforms like Facebook and Instagram.
In fact, according to Hootsuite, some studies suggest that posting more than twice a day can cause a drop in engagement so don’t go overboard with your posting frequency.
Need some help figuring out how best to utilize social media for your business?
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Like many things in life, consistency yields results.
For instance if you want to increase your strength, stamina, speed, & flexibility, going to the gym once a month won’t get you to your goal any time fast.
Social media works in a similar way so in the spirit of getting results here are three reasons why posting consistently is important:
1. It Broadens Your Audience
Posting consistently increases chances for engagement. This alerts the algorithm that you’re active, causing it to push your content out to more users. In other words “The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post." Adam Mosseri, Head of Instagram.
2. Increased Conversion Rates
I like to think of posts as little ambassadors/sales reps for your business. Yes the content is of value to your regular audience but they also have the ability to attract and bring in new customers. Posting regularly gets your little “representatives” out there and creates more opportunities for your audience to convert to customers.
3. It Strengthens Your Relationship With Your Audience
If you’re not posting quality content on a regular basis you could risk having your audience lose interest and drop off. On a positive note, posting consistently allows more opportunity to get to know what your audience likes and what they want more of. That info is gold to a business owner.
Those are just a few of the benefits to posting consistently, which is a service we provide for our clients.
Interested in showing up consistently on social media? We can help you with this. We offer a complimentary consultation. Book your call today.