What's that number one concern heard from business owners when it comes to using social media to reach their target audience?
"I feel like I'm throwing pasta at the ceiling and it's not sticking."
"I wish I had some sort of strategy!"
Here are 5 Social Media Strategies to lead you to success online.
1. Have a strategy.
That's right! Your plan should always begin with your goals as a business owner and be the blueprint of how social media will help you achieve them. Some of your goals could be:
.... How much revenue will you earn?
.... How many new leads do you need to earn it?
.... What markets, cities and countries would you like to break into?
2. Where does your dream client REALLY hang out?
Truth Bomb.... If they hired a social media manager then they themselves may not be on the platform you're targeting as often as you think. So plan to share content on a minimum of 2 platforms.
3. What are the concerns of your ideal clients?
When they wake up, what is their first frustration and what is it that makes them lose sleep at night? Make that list. When you share content that helps and educates, you'll be the expert they turn to.
4. Your business lingo, jargon, fancy terms.
Often no one else gets it but you. Speak the language of your target audience. When they search for someone with your zone or genius, use the keywords they type in Google.
5. Check your social media insights.
You have to know where you are right now in order to measure and track your success. Your insights will also show what's not working so you can stop, refine and move faster to your goals.
NOW is the best time to be online. You just need:
If you are finding this difficult to achieve and are experiencing gaps in your marketing, the we invite you to reach out.
Book your complimentary Deep Dive (™) today and let's get you connected with your ideal clients in the online space.
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. We provide full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization), Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.