CHOOSING MY BRAND COLOURS

Brand Colours by deeboswell on Polyvore

Ever wonder how companies choose their brand colours? Some of the questions considered are:

• How do I want people to view my company or my brand?
• How do I want my customers to feel psychologically regarding my business?
• What emotions would I like my brand to trigger?

I have pinned a helpful quiz to my Pinterest from VentureFizz that I used to determine my brand colour. My target market are women entrepreneurs and my personality is enthusiastic and positive so I have decided to use orange as my main colour. As a new start-up I am on budget and will be taking my first set of photos on my own. I posted some tips on Taking Your Own Brand Photos which highlighted tips from some cool blogs. 

I'm excited to have found the dress and cardigan above ​featured above from Joe Fresh. I will be wearing them in my photos. I will be sure to post some of the shots taken and share some of my own do's and don'ts.

What are your brand colours and why did you choose them?