Why do companies use branding in the first place?
Branding is important to companies because it makes sure that their products and services that they provide are easily identifiable.
Imagine two different brands of coffee being poured into two white mugs. Without tasting the coffee and just by looking you wouldn’t be able to identify which is which.
However, once the Starbucks coffee is poured into the Starbucks cup and the Tim Horton's coffee into the Timmy’s cup, the difference becomes obvious.
The point is, anytime you see a branded product you know in an instant the company it represents.
It doesn’t matter if it appears on their website, social media platforms, TV, billboards, or anywhere else.
This is why it’s important to keep your branding consistent, it’s your way of differentiating yourself from the competition and solidifying your identity. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all. So be consistent on your branding between platforms, because failure to do so can communicate a business identity crisis and create confusion, a huge turn-off for customers.
Marketing on social media allows your business to build trust. Its’s also the perfect arena to generate future business. Your strongly established brand can increase the value of your business by giving the company more leverage in the industry. Your brand should echo throughout your company and flow through the organization. It should be loud enough for consumers to hear — which makes design, marketing and public relations critical.
Strong branding via your digital marketing channels will have no trouble drumming up referral business. From brand exposure to customer retention, and you will see measurable results.
Ask yourself the following questions:
The clearer you are about your brand identity, the easier it will be to craft the right message in your online marketing.
If you are looking to get clear on your brand’s message on social media and take it to the next level, we can help you with this.
No matter the stage you are in your business or which industry you are working, your personal brand matters. As the saying goes, “People buy people.” They don’t want to connect to a logo; they want to connect to a person.
Like many things in life, consistency yields results.
For instance if you want to increase your strength, stamina, speed, & flexibility, going to the gym once a month won’t get you to your goal any time fast.
Social media works in a similar way so in the spirit of getting results here are three reasons why posting consistently is important:
1. It Broadens Your Audience
Posting consistently increases chances for engagement. This alerts the algorithm that you’re active, causing it to push your content out to more users. In other words “The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post." Adam Mosseri, Head of Instagram.
2. Increased Conversion Rates
I like to think of posts as little ambassadors/sales reps for your business. Yes the content is of value to your regular audience but they also have the ability to attract and bring in new customers. Posting regularly gets your little “representatives” out there and creates more opportunities for your audience to convert to customers.
3. It Strengthens Your Relationship With Your Audience
If you’re not posting quality content on a regular basis you could risk having your audience lose interest and drop off. On a positive note, posting consistently allows more opportunity to get to know what your audience likes and what they want more of. That info is gold to a business owner.
Those are just a few of the benefits to posting consistently, which is a service we provide for our clients.
Interested in showing up consistently on social media? We can help you with this. We offer a complimentary consultation. Book your call today.
Who is your target audience or ideal client? If you are on LinkedIn, then you absolutely know that you want to connect with them.
I make it a point to carve out time every week to send a connection request to 20 people.
I use the search bar on LinkedIn by typing keywords that describe my audience.
If you are a:
Brand photographer... You might search Toronto Entrepreneur, AVP (Assistant Vice-President)
Image Consultant... CEO, Business owner
Watch this short video that shows you how I do this. I will use an example of what a home stager would use, and also that of a digital marketer.
CLICK TO WATCH