Creating your social media posts takes time and effort. You want content that will engage, entertain, educate, and ultimately convert to sales.
Much of this hinges on how you connect to your audience, however, if you take a moment to see things from their perspective you may realize that there are some noteworthy bits of info about your business that you haven’t shared.
With that in mind, here are three things that might be missing from your social media posts.
Personal stories draw people in. If I see an ad to the effect of “Hey, buy my cookbook!” I probably won’t give it much attention, however, if I get a little background like “ I used to hate the idea of cooking, but a friend invited me to a cooking class, where I fell in love with the process, and now I’m hooked.” I’ll be interested to learn more and more likely to buy their book.
2. Who’s The Team Behind The Scenes?
If you’re not a one-person operation, you’ve got a team who is working hard to make your business a success so show them off! What do they bring to the table? How do they make your days easier? What are they working on? The odd shout-out goes a long way.
2. Success Stories
Maybe your business has grown and you need to expand and move into another location. Or, perhaps you recently hosted a successful event. Maybe your clients can’t stop telling you about the positive impact your product or service has had on them. Whatever it is, share the wins your business has been fortunate to have. Also remember to make it relevant to your audience by showing them how you solved a problem which benefited your client.
We’d love to help you get your message across and connect to your dream clients. To get the most out of your social media presence, book your FREE consultation today!
You may have noticed a bunch of relatively new changes on LinkedIn last year.
There have been over 40! But in the interest of keeping things short and sweet, I’m going to three, they are:
LinkedIn Creator Mode
If you regularly create and share content, this feature is for you! Creator Mode puts your content and activity front and center allowing your audience to FOLLOW you.
Note…The Connect button on your profile will change to a Follow so Creator Mode may NOT be ideal if your current goal is to grow your network.
LinkedIn Service Page
If you offer a service you’ll definitely be interested in the LinkedIn Service page. This feature allows you to set up a dedicated landing page right from your intro card. Anyone on LinkedIn can message you about your services at no extra cost.
Changes to Posting on LinkedIn
LinkedIn increased the character limit of your posts from 1,300 to 3,000.
LinkedIn is NOT favoring shared posts.
LinkedIn is trying to decrease the number of people who post while tagging well-known or popular people in an effort to get more views.
I love this… don’t tag someone unless it is relevant to them. They'll appreciate being tagged in the post and respond to it.
Again these are just some of the new features LinkedIn is offering, but there are many more.
What changes and new LinkedIn features are you using now?