Often I hear from business owners that the struggle is real when it comes to showing up on social media. Some of the concerns that have been shared:⠀

• struggling with topics to post⠀
• their followers are not clear on what their business is about⠀
• they struggle being present on their platforms⠀

One of the best ways to overcome these challenges is to use a scheduling tool to plan your content ahead of time. There are some great scheduling tools that begin with a free plan or very low costs.

• ​If you are on more than one platform, some of them allow you to plan and schedule on all.⠀
• ⠀Some help you to choose the right hashtags
• They share with you important data... How many likes, clicks to your website, you can link it to your Google Analytics. ⠀

Tips to schedule:⠀

• ⠀List out your business goals, dates and your client avatar ⠀
• ⠀Pick a couple of hours once per week or bi-weekly⠀
• ⠀Decide how often you want to show up online per week (I like to shoot for a minimum of 5x per week per platform)⠀
• ⠀Write down your reasons why you want to use social media. Carry that paper around. Memorize it. This will keep you in check so you keep your eyes on the prize. ⠀
• ⠀Have a strategy. What will you share about your business. Will there be some behind the scenes content? Video? Education?⠀
• ⠀Decide which posts will include call to actions ⠀

Using scheduling tools and taking the time to schedule to post will enable you to be intentional. This leads to the right people following you. More visitors to your website and more leads! ⠀
Remove the overwhelm of getting in front of your prospects online!

Are you scheduling your social media? Have a question? Share in the comments!

I love LinkedIn. People are very clear as to why they are on this platform. They are not there to be entertained. It's all about business, seeking opportunities and collaboration. Being on LinkedIn has allowed me to strategically grow my company to another level by winning new business.

As a company that serves other businesses, LinkedIn is the perfect platform to use to fill my pipeline with new opportunities.

• I can perform searches and prospect on LinkedIn
• It is easy to find the right person to communicate with based on their business title

I like to refer to LinkedIn as a networking event that I attended where I didn't have to get into my car, sit in traffic or pay for parking. I am able to initiate conversation via Direct Messages to the right people which leads to high paying clients.

With LinkedIn you are able to message prospects directly and make 1st degree connections. Once someone is a 1st degree connection on LinkedIn, you will also be able to email them directly.

Using LinkedIn is great way to generate leads and engage your connections with shared content, product and services. With the free LinkedIn account there is a limit as to how many invites you can send within a month. Also, your searches will not be saved.

Once someone has accepted your connection request then it is time to build a relationship by getting to know them a little bit better. LinkedIn is not about collecting connections. It's about making connections that leads to dialogue offline. This is where you get to know your prospect and learn about their challenges. It is off of the platform where you are able to offer solutions and convert prospects to clients.

You can also get more eyes on your profession, by adding a LinkedIn Pages. You can upload PDFs or docs directly into your  company Page post, allowing you the opportunity to share brand stories that can be used to promote your brand overall. LinkedIn Pages lets you access stronger visual analytics that can be used to further understand your success on the platform.

Want to learn more about optimizing your LinkedIn account to generate prospects and clients? Get your FREE updates here.