One of the most common questions we are asked by business owners is: “Should I be on LinkedIn?
Because it's considered to be a professional platform many people feel afraid or overwhelmed with just thinking about it.
Here are 5 legitimate fears.
1. You're Connecting With Everyone
Have you thought about why you’re reaching out to someone? If this is the case you are probably experiencing a cluttered feed with no results.
Not all connections lead to partnerships.
Before connecting, think about your company goals.
2. You think that LinkedIn is like Facebook, where it’s about quantity over quality.
They end feeling disappointed as they receive endless spammy DM's. Don't use the default Connection Request. Use LinkedIn to build valuable professional relationships to leverage into business opportunities. The right move is to do a little research on the person you wish to connect with and tailor your connection request.
3. You're Not Being Found
This happens because you're not incorporating keywords relevant to your industry. Your dream clients are looking for you and scan for keywords that indicate your skills and level of expertise. One way to identify these keywords is to read descriptions within your industry and take note of specific qualifications.
4. No One Is Clear As To What You Do
Don't use buzz phrases and cliches. What is a team player or a Ninja anyway?
Take it one step further by referencing what those terms really mean to you.
5. You're not using it to Network, Network, Network!
Again… This platform is not about the number of followers. Even if you are an introvert and hate networking events, you can still foster meaningful connections. Through LinkedIn, you can build a relationship with mutual connections, folks in your field, and even your greatest role models.
LinkedIn is more fun than you think!
LinkedIn may have been for employers "judging" job applicants years ago, but if you haven’t been on LinkedIn lately, you’re missing out.
LinkedIn is for B2B, B2C, and all in between!
Try these tactics for 15 minutes a day, and you’ll see better engagement and connect with your ideal clients and potential Collaborators.
We do all of this for our clients. Which leads to:
Book a complimentary consultation today.
Let's talk about how you can get social and grow your business.
You may have noticed a bunch of relatively new changes on LinkedIn last year.
There have been over 40! But in the interest of keeping things short and sweet, I’m going to three, they are:
LinkedIn Creator Mode
If you regularly create and share content, this feature is for you! Creator Mode puts your content and activity front and center allowing your audience to FOLLOW you.
Note…The Connect button on your profile will change to a Follow so Creator Mode may NOT be ideal if your current goal is to grow your network.
LinkedIn Service Page
If you offer a service you’ll definitely be interested in the LinkedIn Service page. This feature allows you to set up a dedicated landing page right from your intro card. Anyone on LinkedIn can message you about your services at no extra cost.
Changes to Posting on LinkedIn
LinkedIn increased the character limit of your posts from 1,300 to 3,000.
LinkedIn is NOT favoring shared posts.
LinkedIn is trying to decrease the number of people who post while tagging well-known or popular people in an effort to get more views.
I love this… don’t tag someone unless it is relevant to them. They'll appreciate being tagged in the post and respond to it.
Again these are just some of the new features LinkedIn is offering, but there are many more.
What changes and new LinkedIn features are you using now?