The good news is that you can have your niche audience follow you on Instagram. The bad news is that if you don't use hashtags you will find great difficulty in building your following. Here are some tips on how to use hashtags within your posts:
Use Hashtags Within Your Comments
While you do have the opportunity to use 2200 characters in your caption, it looks cleaner to separate the hashtags out. Use the Caption area to get your message across.
Choosing Your Hashtags - You can use up to 30 hashtags and they can be industry, niche, branded, community, location, event and celebration day.
What is your process for crafting hashtags?
Before launching your Instagram Account to the world, there are several steps you want to complete and they begin right in the introduction to your account. Your bio! Read on to find out mistakes made within Instagram Bios. Follow these steps and you will have people discover your account before you know it!
USERNAME (15 characters)
This should be recognizable and if possible, try to keep it consistent across the various platforms you are on. This will allow people to find you more easily on your social media networks. Use your business name or real name. I use @deeboswell_buck... not @socialmediamaven. If your username choice is taken, do what I did... add an underscore or number.
Name (30 characters)
Did you know the NAME field contained searchable data? People make the mistake of putting their name in this area. Instead put in words that your brand is about. You can see I have used the words Social Media Strategy Smallbiz. "social media" pulled me up as #9 in the Instagram search. And smallbiz is a popular hashtag used almost 1.5 million times.
DESCRIPTION - BIO (150 characters)
Now it's time to show some personality. First state what it is YOU do. Add something personal if you wish and fit in your niche hashtags. These hashtags are clickable so you want to make sure they are relevant to your business and not broad. I have #smtips (55k post) and #InstagramMarketing (136k posts)
Now this is where you should always practice consistency. Your profile image should be the same across all of your social media platforms. Your bio photo is your logo.
Did you find this post helpful? Do you have tips that worked well for you? Please share by commenting below!