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4 DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESS

11/26/2017

4 Comments

 
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Digital Marketing: a term that includes the design of a website, online advertising, social media, SEO, email advertising and more.

The entire concept of digital marketing can be quite overwhelming to the small business owner, especially if their focus is on what they know best. Their business. Here are some digital marketing Strategies to help bolster your business:
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• Your Website- Since the majority of digital marketing is driving traffic to your site, it is important that your site is:
- mobile friendly
- has easy navigation
- clickable contact information (from a mobile device one should be able to click on your phone number and be able to call you at that time)

• Strategically Use Social Media- Social media is not for overloading your audience with promotions and ads. It's to engage with your followers and share relevant information that they will enjoy and learn from. Social media allows you to create a voice for your brand.
You can build an audience who will not only follow you but can also sing your praises. That is code for free advertising. It also allows you to be close to your audience and address customer service concerns, and listen to what they love about your products and services.

Join the list for EASY online tips for your Biz!
• Rich Answers- Address common questions that you tend to get from your customers.
- What is the best Social Media platform to use?
- How much does it cost to build a website
- How much of a down payment is needed to purchase a home
Answering Rich Questions on your site may have your website come up when one keys in these questions on Google

• Email Marketing- this is an inexpensive way to communicate with your clients and potential customers. Once you have ones email address you are able to send them exclusive promo codes, sales and event information. Companies such as MailChimp and MailMunch have costs that start at free.

Turn potential customers to booked clients by ensuring your website is mobile friendly, easy to navigate, and has fresh content. Then include digital marketing strategies that will drive traffic to your website.

Do you use digital marketing strategies to drive traffic to your website? What has been the most effective ones for you?
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4 Comments

SIMPLIFY TO AMPLIFY TO REACH YOUR GOAL

7/16/2017

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Not sure where to start or focus when creating your Online Strategy? With so many options... when it comes to social media platforms, trying to find the best way to market your business can be overwhelming at best.
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Points to remember:
  • you don't have to be everywhere
  • you don't have to do everything
  • there is no one way when it comes to marketing your business

You do have to pin down your top 3 goals to avoid spinning your wheels. 3 months, 6 months and 1 year. Once you set goals, you may begin to strategize.

The definition of Strategize: To make a plan for achieving a goal.
  • Focus on the Hustle... Not the HustleS
  • Avoid shiny objects
  • Create a strategy, schedule and then implement
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Looking for assistance to Simplify your brand and Amplify your bottom line? Click here to read how my ​2 step Reveal and Strategy Plan​ can help you determine your platforms, goals and grow your niche audience.
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    Dee Boswell-Buck

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.