How To Audit Your Online Presence
❔Wondering how to audit your online presence?
📺 Start by getting a big-picture look at your actions online.
As you enter the new year we highly recommend that you review your current marketing tactics to decide if you need a new marketing strategy.
An annual digital marketing audit is incredibly helpful for getting a big picture look at the performance of your content, your marketing messaging, copy to repurpose, errors and SEO.
Review your 2022 goals. Was your marketing consistently in alignment with them?
How often did you connect with your marketing team to ensure that messaging didn't veer away from your desired results?
Online marketing requires time and much patience. Have you allocated the appropriate amount?
From social media, to Google Business, to your website, there are constant updates.
❔Have you been setting aside time to truly understand the new trends as well as understanding why you should or shouldn't become an early adapter?
Numbers don't lie! Are you focused on the likes and the comments only? Don't forget to check the website visits, the reach outs in the DM's.
🗓️ As we walk into 2023, have you already decided what your new KPIs will be?
How will they affect your current strategy?
These are just some of the questions that we answer for you during our Digital Marketing Audit.
We provide a detailed roadmap that will connect the dots of where you show up online and guide you to your dream clients and revenue.
NEW! 7 done for you social media posts (graphics and captions included) that align with your 2023 goals, and will be shared by our team to your audience.
Interested in starting the new year on the right foot?
We've got you covered.
It's time to connect with your dream clients in the online space.
❔What results are you seeking when it comes to digital marketing for your business?
We ask this when you reach out to book your discovery call.
If you’re looking for ways to leverage the online space so you can book more clients, you're not alone.
Here's a snapshot of some of the answers we've received:
✔️ New leads, and sales for my business.
✔️ I need help refining my key message and building a foundation to stand in my light.
✔️ New members to join my writing program.
✔️ Getting my name out among my "dream clients" and networking.
✔️ Increased sales from my target market
✔️ Better Engagement and an improved online presence for relationship building
Your marketing strategy begins with your business expectations and goals. We can help you with this through results driven strategies.
What results are you seeking when it comes to digital marketing for your business?
Let's talk about how you can leverage the online space to reach your dream audience and book more leads.
3 Tips To Leverage The Online Space
⚠️ Last month I was diagnosed with vertigo and was incapacitated for a few weeks.
This led to my involuntary break up with social media. While my team pulled through for my clients, my appearance on social media was limited.
My health improved, and then my daughter turned 10. This meant I still had to disconnect as my husband and I planned a short birthday getaway.
Thankfully, I still had an abundance of traffic coming to my website with dream clients booking into my calendar.
Voluntary or not, it's totally possible to take a break from social media while still having the right people reach out.
Here are 3 things you can do that will allow this to happen.
✔️Update your Google My Business a minimum of once per week. (I update mine twice per week). When keywords are entered on Google, then GMB may help you show up when your website doesn't.
✔️Blogging isn't dead! Share helpful blog posts to your website a minimum of 2x per month (I share 4 posts on my site). These will bring traffic to your website and if your business is location specific, be sure to include the areas that you service!
✔️Start and maintain a Pinterest account. Believe it or not, EVERY business can and should be on Pinterest. You can share your blog posts on the platform and even older Instagram posts. If you do share your social media content, remember to share the educational and helpful content that your future customers can benefit from.
Starting with these 3 tips will allow for less time online so you can take care of yourself and your business. These steps will also help the search engines to pull up your business from other areas of the online space.
If leveraging other areas of the world wide web feels overwhelming, then reach out!
My team can create and launch a plan in 3.5 weeks, that will have more of your target audience finding you and booking with you online.