 Like many things in life, consistency yields results.
For instance if you want to increase your strength, stamina, speed, & flexibility, going to the gym once a month won’t get you to your goal any time fast. Social media works in a similar way so in the spirit of getting results here are three reasons why posting consistently is important: 1. It Broadens Your Audience Posting consistently increases chances for engagement. This alerts the algorithm that you’re active, causing it to push your content out to more users. In other words “The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post." Adam Mosseri, Head of Instagram. 2. Increased Conversion Rates I like to think of posts as little ambassadors/sales reps for your business. Yes the content is of value to your regular audience but they also have the ability to attract and bring in new customers. Posting regularly gets your little “representatives” out there and creates more opportunities for your audience to convert to customers. 3. It Strengthens Your Relationship With Your Audience If you’re not posting quality content on a regular basis you could risk having your audience lose interest and drop off. On a positive note, posting consistently allows more opportunity to get to know what your audience likes and what they want more of. That info is gold to a business owner. Those are just a few of the benefits to posting consistently, which is a service we provide for our clients. Interested in showing up consistently on social media? We can help you with this. We offer a complimentary consultation. Book your call today.
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 Fact: We are exposed to up to 10,000 messages each day and potential customers have gained the ability to tune them out. As a Social Media Strategist I work with clients to hone in on their niche audience and find out where they are online. There are so many platforms out there. But your customers are not on every single one of them. NOR SHOULD YOU! Yes... That's me yelling. But I bet you are breathing a sigh of relief. Feeling a little better that you don't have to be overwhelmed or spin your wheels? Ahhh efficiency. But I digress. Not only should you offer your product and services to the right customer at the right time. You want to have your potential customers become motivated to investigate and ultimately buy your product or service. I work with clients to focus on their online: • strategy • reputation • brand voice • image • positioning • freshness • creativity • goals • reach • Analytics One of the costliest mistake a marketer can make is to create a campaign in terms of what they wish to achieve. Thinking of your company's goals with no regards of your customer's concerns will lead to mediocre results. Don't just sell. Engage as well. Increasing your engagement on the right platforms will help you to break through the advertising noise. Be consistent. Strategic repeated messages, relevant and engaging content and building audience relationships. Rinse and repeat. And you will stand out from the advertising noise.   As a small business owner, it can be an overwhelming thought as to how to market your brand. You are an expert in your field and you are busy building your business. In many instances, it is difficult to manage a new learning curb. I plan and manage the social media marketing and digital strategy of entrepreneurs. There are some though, who wish to oversee their social media platforms, but would welcome some guidance. Boswell-Buck Freelance is now offering the BOSs Coaching Plan. "If you are having difficulty understanding how to create a meaningful social media strategy for your business, you’re missing out on a huge business opportunity. My BOSs Coaching Plan will remove the feeling of overwhelm and have you take small steps to guide you on the right track." Together we will create an online strategy that: • aligns with your business goals • allows you to optimize your social media • provides you with an ROI Are you seeking a guide, some clear direction, and a road map? How It Works:
Fact: Marketing with print, radio or television ads is costly and it is highly unlikely that your audience will see your message. Fact: Marketing with Social media allows you to reach your niche audience using your brand voice, at the right time and with specific call to actions that will help you to achieve your business goals.
It starts with a short call, a bit of fact finding and some feedback. We empower small business owners to use online strategies to increase their visibility, engagement and sales to take their brand to the next level. Are you ready to get started and grow your online presence?  |
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