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ADVICE I WOULD TELL MYSELF IF I WAS STARTING A BUSINESS FROM SCRATCH

10/29/2017

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Should have. Could have. Would have.
My business is up and running phew! I work with many start-ups and small businesses owners. I love the passion, but I also recognize what may not work. What does work is goal setting. #sorryNotsorry. It has to be done. This week's blog post is about setting up a plan to put you on the track to achieving progress in your business in year one and can also be used for the business owner who is looking for techniques to focus and attain new goals.

Create A 3 Month / 6 Month / 1 year business plan

Many business owners get caught up in the trap of "preparing" to launch their business. I call it a trap because often the launch gets pushed back because "It's not the perfect time." perhaps your website is delayed, your business cards are not perfect, one of your product items are not ready.
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One of my 6 month goals was to start attending networking events. Check!
Before you start your business:
List out your launch date as the hard date (the must do) and then list out your tasks to be completed in order to launch. Now work backwards.

Where do you want to be in 1 year? 
​• Is it about the amount of clients you wish to have?
• Your take home or how a total of products or services sold?
• Is it that you want to leave the day job and do your dream job full-time?

Write It Down!

3 months Where do you want to be? 
This is where you write down and no more than 2 action items for your business that will take you to the next level of where you would like to be at the end of 3 months. They could be:

• setting up your social media profiles and sharing posts that will assist you to your goals of more page views, email list building, sales on your site or leads.

• Attending a certain number of Networking events to connect with the right people and allow you build the right connections.

• Listing out everyone that you meet that inquired about your business, or that you connected with at an event and studying why did a sale go through with some and why it it did not go through with others. This allows you to work towards being able to point out who your target customer is sooner than later.

6 Months Where do you want to be? 
This is where you write down and no more than 2 action items for your business that will take you to the next level of where you would like to be at the end of 6 months. They could be:

• A website rebrand. Now that you have been in business for 3 months you are a bit wiser. You know exactly who your target customer is and are more clear on how to reach them.

• You want to have more visitors going back to your site as opposed to staying on your social media platforms. Social media is like the blind date. They like you... Now it's time to get them to get them to your home for the romantic dinner.

• Start a blog. This adds current content to your website and shows your site visitors that you are definitely open for business. It is also great for your SEO. Google loves fresh content!

• Rethink how you connect with leads. Can you stream line your process and meet them via Zoom, Skype or Facebook face to face chat?

Now I have not listed a 9 month plan. 
At this point the this is the perfect opportunity to revisit the goals that you have listed and are working on. Do they need some tweaking? Do you have to pivot a little to get back on track? Are they moving you towards the one year goal?

Is there a goal that should be dropped? Maybe it is not working. As you build your business, you do find at times that something is not working or not as important. And that is OK. There is no shame in this. It's is awesome if you can spot this and be big enough to move your attention elsewhere. You can add another goal as long as it is not one that distracts and it helps you to the next level at the end of the year. Or you can just lighten the load and focus only on the current goals.

I hope you found value in this post. I myself am working on a Service Launch for January 2018. If you click this link you will be the first to know about it in January. It is under wraps but as a thank you for joining my list you will be sent an exclusive Promo Code a month before launch.

So are you a start-up or established business? What are some of the action items that you will be doing to get you to the next level? Please share in the comments below!
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Social Media Coaching For Small Business

10/8/2017

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As a small business owner, it can be an overwhelming thought as to how to market your brand. You are an expert in your field and you are busy building your business. In many instances, it is difficult to manage a new learning curb. 

I plan and manage the social media marketing and digital strategy of entrepreneurs. There are some though, who wish to oversee their social media platforms, but would welcome some guidance. Boswell-Buck Freelance is now offering the BOSs Coaching Plan.  

​"If you are having difficulty understanding how to create a meaningful social media strategy for your business, you’re missing out on a huge business opportunity. My BOSs Coaching Plan will remove the feeling of overwhelm and have you take small steps to guide you on the right track."

Together we will create an online strategy that:
   • aligns with your business goals​
   • allows you to optimize your social media
   • provides you with an ROI

Are you seeking a guide, some clear direction, and a road map?
How It Works:
  • One on One meetings in person or via SKYPE
  • Accountability Calls
  • Social media marketing training 
  • Lead generation training
  • Create targeted content for your niche audience
  • Extend the life of your online posts
  • Create a strategy to keep you focused and allow you to create relevant content

Fact: Marketing with print, radio or television ads is costly and it is highly unlikely that your audience will see your message.

Fact: Marketing with Social media allows you to reach your niche audience using your brand voice, at the right time and with specific call to actions that will help you to achieve your business goals.

  • Grow your social media following
  • Increase traffic to your website
  • Set goals and share your progress. #accountability
Book a call to see if we're a fit!
It starts with a short call, a bit of fact finding and some feedback. 

We empower small business owners to use online strategies to increase their visibility, engagement and sales to take their brand to the next level. 

Are you ready to get started and grow your online presence?
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SOCIAL MEDIA SERVICES FOR SMALL BUSINESS

2/10/2017

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I am Dee Boswell-Buck an entrepreneur who understands the challenges of wearing all of the hats when running a small business.

I am passionate about teaching small businesses how to be authentic and engaging in their online space for growth, impact & client attraction. I will help you to choose the right platforms (because you don't have to be on all of them), create your content in your brand voice and manage your social media communities without the tech headaches.

Are you a start-up with less than 10 employees that is ready to enter the world of social media for your small business? Contact me and I will help you get clear on how to tailor your approach in social media and communicate your personal brand.

I start with a free consultation to determine your needs from tutorials, content strategy, community management and SEO. Let's transform your business into the ultimate social media addiction - for you and your audience.
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    Dee Boswell-Buck

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
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