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I would never have imagined that I would 💕LOVE the analytical aspect of social media marketing. 📹WATCH THE VIDEO📹 Here I show you Google Analytics "Behavior Flow". See how you can observe where your visitors land and the pages they go to (or not) after. Do you really know how your Website is performing? How about your Social Media? You are posting, but not quite seeing results. And now I have to get this off my chest. Small businesses owners - please make sure that when you hire someone to monitor your site and social media marketing - they share with you the insights / analytics. You want to ensure that your content is targeting the right audience, if your audience is visiting your site and if they are staying on your site. If you are not getting leads or sales then it is time to pivot and try something else. Do you track your analytics and insights? Which tools do you use? 
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