5 TIPS TO GET YOUR SMALL BIZ STARTED ON SOCIAL MEDIA

Are you a small business just getting started with social media marketing, but you don't know where to get started? Have no fear... Here are  5 tips to help you get started.

1. Tie your social media to your business goals. Let's say you are starting an aromatherapy company and you would like to increase visitors to your new website. Your social media goals would then be to create more awareness of your spa products and drive more people to your website.
2. Identify how you would like people to perceive your business. When people interact with you online, they form a perception about your business. Your social media presence should tell a story about your brand. How you communicate, to the images to the campaigns you run will leave an impression about your company to your audience.
3. Define your target market. Knowing the age range, occupational segment, key interests, and geographic areas for your audience. You will be able to better create content for your platforms.
4. Define the best social platforms for your business to be on. You do not have to be everywhere. Find out where your target market hangs out online. Make it a point to understand how the various social media networks work. 
5. Stay in tune with trending topics to help you generate content ideas quickly. Some platforms allow you to use hashtags to see what topics are trending. You can also do a search within platforms to see what is popular.

​The topic of social media may seem daunting at first, but once your brand is set up the rewards are plenty. You can get immediate feedback in real time and the sharing of your content by your audience.

What do you think? Are you less overwhelmed about social media for your brand? Please share your thoughts in the comments below!