It’s no secret, that all businesses need marketing.
But for some, it doesn’t make sense to have a full-time in-house marketing department.
And this is where fractional marketing comes in.
Fractional marketing is an alternative to having an in-house marketing team. Instead, you can hire a chief marketing officer (CMO) on a contract basis to meet your marketing needs.
Here are three signs that this is the right decision for you if:
1️⃣ You’ve Got Financial Constraints
As I touched on before, there might not be room in the budget to take on a full-time in-house marketing department. However, there is enough to hire someone on a contract and as-needed basis.
2️⃣ You Need A Marketing Strategy
Just as you needed a business plan when you launched your business, you also need a marketing strategy. A chief marketing officer can craft a customized strategy for your business covering your social media and advertising needs.
3️⃣ You have Short-Term Needs
This could include marketing needed for short-term projects like a special event or campaign.
If any of these resonate with you, we can help!
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.