Facebook is a great opportunity to showcase your business, product and services provided. Have you ever visited those business pages that just post "stuff" about themselves. Yeah... I said it. STUFF!
Companies who only post self serving content are the ones with the least amount of audience engagement. Go on and take a look. Posts like these receive the least amount of Likes, shares, and comments. In many cases, page Likes drop off as well.
Post interesting content that your Facebook audiences will gain value from. Funny, informative, interesting... and sharing is caring. Sharing content from others in your industry or entertaining videos is greatly appreciated and earn views, shares, comments and likes to your page. The high from having a large Facebook following diminishes when there is no response from your audience. Ultimately, the goal is to funnel your audience to your website, blog, email registration or buy now page.
Not only can a business seriously promote what they are about, but they can also portray their brand voice and sense of humour. Here is an infographic of 11 post ideas to create interest on your Facebook business page that I found on ensuit.me.
Are you building a Facebook business page? I would love to know what type of content you feel would work for your page.