You see it on just about every social media platform. Sponsored content. These are ads that companies pay for to advertise their products and services. Paid content on social media definitely goes a long way financially. You can seriously target your niche audience and spend much less than you would for print ads, commercials radio ads etc.
The good news is with a bit of work you you can spread the word about your brand with organic content. This refers to unpaid content. Again, it requires more work, but in the long run it is so worth it. You don't have to spend money for social media to work. Great content can be highlighted in many ways and therefore be highly effective. Here are some examples: 1. Be intentional with the platforms you choose to be on by selecting the ones your audience is on. 2. Be present. If your audience is on four social media platforms, but you are comfortable with using 2 or 3 then place your focus on those ones. You don't have to be everywhere, however where you decide to be - you'll do things well not being stretched. 3. Instagram is an amazing way to post provocative, behind the scenes and thoughtful images and add engaging captions. On this platform you can reach many with the right hashtags and strategically build a following over time. Be sure to switch out the link in your Instagram profile to match your current post. 4. With Twitter you can re-share much of your content at different times and various days throughout the week. 5. A blog for your brand helps with SEO. As you create new content, your site remains current. Google loves new content and your site will move up the search rankings. Imagine landing on page one and not paying to be there. 6. Google Plus allows you to create Collections that represent your brand. It's like having a second website right in Google! With the right keywords your Collections again can land you on page one. "... No amount of paid media is going to turn bad creative into good content. " Gary Vanerchuk Do not be intimidated by the paid ads you see throughout social media. Many are not done correctly, and may not be very beneficial when helping a companies reach their goals. Your brand's relevant content can develop relationships and relationships, build your community too. How does your business practice being intentional through social media?
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Writing a blog is a great way to share your thoughts and expertise on topics that appeal to your target audience. At the end of the day though, your content needs to be seen. Today I write out the steps I take to share my blog posts. Here goes:
• one with just the graphic (has text overlay blog post title) 5. Schedule post on the following social media platforms at a time when my audience is most active *use highly targeted hashtags • Facebook Page • five Facebook Groups (shared from my Facebook Page with an invite to like my page) • Pinterest (on two of my business boards) • Google Plus • boost blog post by reposting it on Twitter 4x throughout the day • email posts via newsletter 6. monitor my posts by conducting a weekly check of referring sites to my blog using Google Analytics or website referring tool 7. View top pages on site and the number of views to each post The majority of the time it is my goal to bring those who view my posts back to my website or blog. This allows me the opportunity to: • build my email list • increase traffic to my site • have my visitors go through various pages on my site therefore learning more of what I do • acquire more leads How do you share your content? Are people seeing and sharing your content? I am listening to an Audio Book titled Known: The handbook for building and unleashing your personal brand in the digital age by Mark Schaefer. If no one knows who you are or, knows about your products and services then you will not be "known". This book is about how to be seen in an increasingly competitive world, where people get their first impression of you through online search. If you are looking at building your customer base, getting a job, getting booked for speaking engagements, then Known is the book to read. One of the points Schaefer's writes about is how to share your content online. Here are some tips that I learned:
1. Choose social media platforms that are relevant to your business. Consider your Target audience. For instance for my business I focus on Instagram, LinkedIn and Facebook (in that order). On Instagram, I use targeted hash tags to connect with many startups and small businesses. LinkedIn allows me to share what I do to an audience who use the platform for professional purposes. Facebook enables me to target my niche market with inexpensive ads. 2. Be clear on the types of content you want to share. Are you creating videos, blog posts, graphics? Content that is compelling and engaging will allow you to appeal more to your customers and create more engagement around your brand. 3. Social media allows you to generate revenue and to build customer loyalty. It gives you the opportunity to engage with customers 4. Focus on a niche by identifying a small demographic that can get the maximum value from your content. 5. Ensure that the content you create is easy to share allowing people more incentive to share, if they really like it. 6. Don't forget to measure what you put out. Check your insights and analytics to verify that your content is being read. This way you can make quick decisions if you have to pivot and promote content differently. Where and how do you share your social media? |